DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/cf804c/the_internet_eng) has announced the addition of the "The Internet - Engagement and Use in Britain - Issue 12 2010" report to their offering.
This report comprises trend charts which are based on the period from January 2008 to December 2010, and are constructed as three month rolling averages, each data point being the average figure for the three months to that point. The number of face to face interviews conducted during this period is 251,128, at an average of over 21,000 interviews per three month period.
The profile charts are primarily based on the fourth quarter of 2010 - October to December inclusive based on 19,924 face to face interviews. Where comparisons are made to previous fourth quarters, the interview totals are 2008 20,573, and 2009 22,058 interviews.
This report studies the two main aspects of the population in relation to the Internet
- Who has access to the Internet.
- What do they use it for
The purpose of the Report is to provide a detailed view of the current population of Internet Users
- Who they are;
- What identifies them amongst the population as a whole;
- How their numbers have recently progressed;
- How they access the internet
- The different uses of the Internet, and how different sectors of the population engage with those uses
Plus special sections on:
- Who actually uses it to shop, looking at both grocery shopping, and all other types of shopping.
- How internet users respond to the new marketing methods enabled by the Internet
Key Topics Covered:
SECTION 1 TRENDS IN INTERNET ACCESS, ONLINE SHOPPING AND COMPUTER OWNERSHIP
SECTION 2 INTERNET ACCESS
- Chart Group 1 Method, Type, History and Frequency, Q4 Comparisons 08, 09, 10
- Chart Group 2 Demographic Profiles - Comparison to Population
- Chart Group 3 Profile Comparisons Q4 - 08, 09, 10
SECTION 3 INTERNET USE
- Chart Group 1 Analysis by Access and by Population, Q4 Comparisons 08, 09, 10
- Chart Group 2 Demographic Penetration Analysis for Individual Uses, Q4 2010
- Chart Group 3 Analysis of Differential Influences on Individual Uses Penetrations Q4 2010
SECTION 4 ONLINE SHOPPING - A special section dedicated solely to the most commercial Internet Use
- Chart Group 1 Frequency, Type, Method and History Access v Shopper Comparisons Q4 10
- Chart Group 2 Demographic Profile Comparisons Online Shoppers to Population
- Chart Group 3 Demographic Profiles Comparisons Q4 08, 09, 10
- Chart Group 4 Profile Comparisons of Online Grocery Shoppers to Other Online Shoppers
- Chart Group 5 Comparison of Other Internet Uses by Online Shoppers to All Users
SECTION 5 INTERNET ADVERTISING AND EMAIL MARKETING
- Chart Group 1 Receipt, Response, Acceptability and Future Response to Warm and Cold Email, and Internet Advertising.
- Chart Group 2 Demographic Profile Comparisons of Acceptability
- Chart Group 3 Acceptability and Likelihood to Purchase by Commercial sector Q4 2010
SECTION 6 SUMMARY
SECTION 7 METHODOLOGY AND BACKGROUND
For more information visit http://www.researchandmarkets.com/research/cf804c/the_internet_eng