LOS ANGELES--(BUSINESS WIRE)--SocialVibe (SVnetwork) announced today that Larry Lieberman has joined the rapidly growing social advertising company as Chief Marketing Officer. Lieberman will lead SocialVibe’s global marketing efforts by initiating large-scale engagement advertising campaigns for the world’s biggest brands across SocialVibe’s platform reaching over 200 million monthly consumers in the U.S. and abroad.
“Larry’s proven history of helping CMOs reach consumers via cutting edge media innovations is unequaled,” said Jay Samit, CEO of SocialVibe. “As SocialVibe redefines the way digital and mobile advertising works, Larry will work with brand marketers to optimize performance and ROI from their ad spends with our pay for performance engagements.”
Lieberman brings over 25 years of experience in connecting major brands with emerging technologies including his role as CMO for cloud-computing virtual animation studio Aniboom and CMO for Sir Richard Branson’s Virgin Comics and Virgin Animation. He has also held senior marketing positions at Comedy Central, Warner Music Group and MTV where he built media brands and led sales teams with over $1 billion in revenue from the U.S. and overseas.
SocialVibe works with over 100 of the world’s top advertisers including Microsoft, GE, Amex, Toyota, Procter & Gamble, Coca-Cola, Sony, Disney and others to engage their consumers across leading publishing, gaming, and social media sites. By providing value for consumers in exchange for their active attention to brand advertising, SocialVibe is redefining digital advertising and social media engagement for brands and publishers.
Lieberman joins SocialVibe’s executive management team led by Jay Samit (CEO), Todd Tappin (COO/CFO), and Nick Loria (CRO).
About SocialVibe
Reaching over 200 million consumers every month, SocialVibe’s ad platform provides the most effective way for brands to reach, engage, and spread messages through a targeted audience of hyper-connected consumers in social media. Our pay-for-performance advertising model maximizes share-of-voice by giving brands a unique way of interacting with individuals and the content they publish. In addition, SocialVibe’s charitable giving platform empowers people to make a positive, measurable impact for the charity of their choice by completing branded activities online. SocialVibe is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, CA.