NORWALK, Conn.--(BUSINESS WIRE)--Viridian Energy, a leading provider of affordable, green retail energy, today announced the launch of its services in New York City and the surrounding area. Viridian’s NYC launch is the most recent expansion in the company’s rapid growth and development, which includes ten markets in five states in just 17 months.
Entrance into the nation’s single largest residential market represents a tremendous milestone in the company’s vision to offer high-quality, affordable renewable energy to more customers for a greater collective impact on the environment and the local economy.
“Our vision to provide individuals with a simple, affordable way to go green and drive demand for clean energy is spreading at a rapid pace. The vast majority of consumers want to support green living and the development of renewable solutions, but these options have traditionally only been available at a premium price,” said Michael Fallquist, founder and CEO of Viridian Energy. “Current market conditions and Viridian’s commitment to take a lower margin on clean energy enable us to offer attractive rates and savings to customers, all while having a significant incremental environmental impact. In short, it’s a better product at a better price.”
Viridian offers products that contain a minimum of 20% locally-sourced, renewable energy. The company also offers a 100% renewable rate plan certified by Green-e Energy, the highest standard for energy certification in the retail renewable industry, which will soon be available to Con Edison customers. Simply by switching to one of these rate plans, New Yorkers can make a significant impact in reducing their individual carbon footprints.
“It is so easy and accessible to make a real difference. The impact this city could have simply by choosing greener electricity goes beyond just their individual footprint,” said Robert McFadden, senior vice president of sales and marketing for Viridian Energy. “Retail choice and demand for green energy on a large scale can and will continue to drive the development of renewable energy.”
The New York market has been deregulated since the 1990s, allowing consumers to select a competitive supplier other than the utility. Many customers, however, are not aware that they can select an Energy Service Company, or “ESCO” as they are commonly known.
“This is an exciting time for retail electricity in New York. There have never been such attractive offers, especially an offer that combines pricing and environmental impact like Viridian,” said Gus Philemont, a New York-based independent sales associate for Viridian Energy. “Viridian is a driving force behind the demand and market for clean, renewable energy and we are excited to engage with customers in New York who want to be part of this collective effort to green the grid.”
The new market rollout, which includes service to the Con Edison utility territory in and around New York City, marks the company’s first entrance into New York State. For more detail on Viridian Energy, its mission and the markets it serves, please visit www.Viridian.com.
About Viridian Energy
Viridian Energy is a retail energy supplier that provides greener electricity at an affordable price. Viridian empowers its customers to make significant collective impact through simple individual choice.