FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--The Wet Seal, Inc. (NASDAQ: WTSLA) (the “Company”) announced today that it is working with SWAGGTM in a “Love To Shop” promotional sweepstakes to deliver $100,000 in Wet Seal gift card prizes. The program is crafted specifically to serve the Wet Seal customer, a young, tech-savvy, shopping enthusiast who relies on her mobile device and relevant applications to make her shopping process easier and more convenient. Along with the Company’s existing mobile web site and iRunway mobile application, this program further reinforces Wet Seal’s leadership in mobile commerce initiatives.
Over 8,000 winners will be chosen to receive prizes ranging in value from $10 to $2,500. In addition, one consumer will be chosen to receive a $5,000 grand prize. Consumers who have downloaded and registered for SWAGGTM, a recently launched mobile application from Outlier, Inc., will be able to utilize their smart phones to enter the sweepstakes. Consumers can download SWAGG by going to the App Store or the Android Market, or by going directly to www.swagg.com. The sweepstakes runs from February 11 to February 25, 2011. For step-by-step instructions on how to enter and to review the official rules of the sweepstakes, go to www.wetseal.com/lovetoshop. No purchase is necessary to enter, play or claim a prize.
“We are excited to offer our consumers the 'Love to Shop' sweepstakes where they can enter for a chance to win a total of $100,000 in gift cards,” said Susan McGalla, Chief Executive Officer of The Wet Seal, Inc. “SWAGG is the perfect platform to operate this sweepstakes as our customers are active mobile users, and winners will be able to utilize our digital gift cards in our Wet Seal stores nationwide.”
SWAGG is Outlier’s direct-to-consumer offering, with “smart” technology that gives consumers access to account information, special offers and loyalty programs. SWAGG also provides consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device. The technology will change the way consumers transact with their favorite brands and shops. For more information, go to www.swagg.com.
About The Wet Seal, Inc.
Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of January 29, 2011, the Company operated a total of 533 stores in 47 states and Puerto Rico, including 450 Wet Seal stores and 83 Arden B stores. The Company's products can also be purchased online at www.wetseal.com or www.ardenb.com. For more company information, visit www.wetsealinc.com.
SWAGG is a trademark of Outlier, Inc. Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.