SAN FRANCISCO--(BUSINESS WIRE)--Today Greystripe, the mobile brand advertising network with the widest U.S. reach, is announcing its expansion to Europe. Through partnerships with European ad networks – including Hi-media Advertising, madvertise and Mobile Ventures – Greystripe has crossed the Atlantic, bringing its popular rich media ads to European smartphone users.
Through these partnerships, Greystripe has run over 50 campaigns with marquee brands across every European country, including the U.K., Germany, France, Italy, Spain and the Netherlands.
“We’re excited to partner with Greystripe, and offer its rich media ads and premium inventory to a European audience,” said Olivier Gonzalez, head of Hi-media Advertising. “These new formats and creatives are very appealing, and thus attract new advertisers and increase their communication performance.”
In Germany, Greystripe has partnered with madvertise, the leading network for mobile banner ads in German-speaking markets.
“We value the above-average click-through-rates their rich media ads achieve, and we see demand for these ads skyrocketing in the German market,” said Carsten Frien, CEO of madvertise. “Our clients consider rich media ads as a must-have in their mobile media mix.”
Greystripe will be offering its entire product suite to European advertisers, including its rich media Immersion and Flash ad units.
“We are impressed with the results of our mobile campaign for EFD - London Boulevard with Mobile Ventures and Greystripe,” said Simon Jones of Mediacom UK. “The rich media ads delivered an engaging experience of our brand to the fingertips of our target audience.”
About Greystripe
Greystripe is the world's leading independent mobile advertising network. Greystripe delivers the highest engagement for brand advertisers, the maximum revenue for publishers and app developers, and the best ad experience for users across all major mobile platforms, reaching tens of millions of mobile users.
For more information, please visit: www.greystripe.com.
About Hi-media Group:
Hi-media, the online media group, is one of the top Internet publishers in the world with 50 million unique users. Hi-media is also the leading European player in interactive advertising and electronic payments. Its business model relies thus on two different sources of revenues: online advertising via its dedicated ad network Hi-media Advertising and online content monetization via Hi-media Payments.
The group, which operates in nine European countries, U.S. and Brazil, employs more than 500 people and in 2010 posted 222 million euros in sales. Independent since its creation in 1996, the company is listed since 2000 on the Euronext Eurolist Paris (Eurolist B) and is included in the SBF 250, CAC IT and CAC Small 90.
Site: www.hi-media.com
About madvertise
Founded in 2008 by Carsten Frien, Pan Katsukis, Martin Karlsch, Thomas Hille and Team Europe Ventures the madvertise Mobile Advertising GmbH is the leading network for mobile banner ads in the German-speaking markets (www.madvertise.de) Our mission is to make a fast, efficient, and transparent connection between advertisers and mobile publishers. By accessing our comprehensive mobile-only quality ad network, advertisers have the capabilities to carefully target their audience. On the other side, mobile site owners and mobile application developers, by joining our network, have the best resources to monetize their content.
For more information please visit: www.madvertise.de
About Mobile Ventures
Mobile Ventures is the UK’s fastest growing mobile advertising sales house specializing in premium and performance inventory.
Mobile Ventures exclusive premium portfolio comprises some of the world’s top apps, and the MV performance network gives global, multi-channel reach to its advertisers.
Mobile Ventures is managed by Stefan Adamczyk and funded by Media Ventures.
For more information, please visit: www.mobventures.com