BARCELONA, Spain--(BUSINESS WIRE)--NewBay (http://www.newbay.com), the leader in digital content services, today announced that it has signed a global licensing agreement with LG Electronics for LifeCache Social Networking Gateway (SNG). This agreement expands NewBay’s relationship with LG beyond Android-powered LG smartphones to offer social networking services across a broader range of markets and consumer devices.
NewBay LifeCache SNG is currently the enabling platform for LG’s social-networking client on a range of devices available through a number of leading operators, including Verizon, France Telecom Orange and Rogers. With SNG, LG’s customers can instantly engage with friends and family across multiple sites including Facebook and Twitter.
NewBay LifeCache SNG (http://www.newbay.com/sng.php) provides a solid platform to develop customized digital content services such as social networking clients. LifeCache SNG enables the easy upload and distribution of media and status updates across end-users' social networks. It does this by automatically aggregating, routing and transcoding the media to multiple destinations — significantly reducing data traffic on the network and simplifying the user experience.
Commenting on the global deal, Paddy Holahan, CEO, NewBay said, “LifeCache SNG is just one component of NewBay’s complete offering to deliver a ubiquitous content experience across multiple devices. LG recognize the value of our platform and we look forward to working closely with them to expand digital content services across all their consumer devices.”
To experience a demo of NewBay LifeCache, visit NewBay at Mobile World Congress, Barcelona, Spain (14 – 17 February 2011) in Hall 1, Stand 1F17.
About NewBay
NewBay enables operators and device makers to deliver a lifetime of digital content experiences across connected devices such as mobiles, PCs, tablets and TVs. The NewBay LifeCache white label software platform powers cloud-based services for storing, sharing, accessing and organizing digital content. NewBay LifeCache allows customers to monetize a wide range of branded services such as social networking, photo and video albums, digital vault, notifications and converged messaging.
NewBay is delivering highly successful commercial services for operators and device makers worldwide. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Verizon and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator and device maker services.
NewBay is based in Dublin, Ireland; Seattle, USA; London, UK; Dusseldorf, Germany and Seoul, South Korea. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.