LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom® Corporation (Nasdaq: ACXM), the recognized leader in marketing services and technology, has been appointed by Sony Ericsson Mobile Communications to further strengthen engagement with its consumers.
The deal makes Acxiom a key strategic and global marketing partner to Sony Ericsson. The engagement underpins a business-wide strategy, putting the consumer at the heart of Sony Ericsson’s business model.
As a global partner, Acxiom enables Sony Ericsson to understand and communicate with its consumers more effectively than ever before to deepen brand affinity and drive business. The Acxiom engagement includes business culture change, marketing strategy, data cleansing and enhancement, implementation services and marketing operations to provide outsourced support to Sony Ericsson and deliver consumer communications campaigns.
Stephen Whyte, CEO of Europe Acxiom, said, “This is truly a strategic partnership within which we integrate our resources with those of Sony Ericsson and work with senior stakeholders to drive transformation within their business. It builds upon our demonstrated ability to deliver enterprise-wide business transformation, marketing strategy and marketing operations, while showing we can deliver global, multichannel marketing programs at scale.”
Ben Padley, Head of Digital & CRM at Sony Ericsson, added, “The dramatic shifts in our business marketplace require that we urgently develop strong relationships of engagement with our consumers. This includes identifying our consumers, learning about them and engaging with them in the most insightful manner possible. Acxiom provides us the ability to do that quickly and at scale.”
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.
About Sony Ericsson
Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson’s strategy is to become the industry leader in mobile communication entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.
Acxiom is a registered trademark of Acxiom Corporation.