SOUTHLAKE, Texas--(BUSINESS WIRE)--Travelocity today announced that it is the first online travel company to work with Embratur, The Brazilian Tourist Board, on a marketing campaign to promote the popular South American destination to online shoppers.
“We are confident that our online campaign with Travelocity will help show people across the globe that Brazil is a world class destination," said Thiago Diniz, Embratur. “We are also looking forward to hosting The Roaming Gnome and showing him all of our countries many attractions and hot spots.”
“Brazil has so many world class events on the horizon and online media will be an important part of their long term strategy,” said Bryan Estep, vice president of Latin America partner marketing, Travelocity. “Brazil is an important market for Travelocity Global and we are looking forward to building a mutually beneficial relationship with them over the long term.”
The campaign is currently live on Travelocity. Elements include targeted banner ads to shoppers to South America, email placements and a custom micro-site featuring premier tourism destinations within Brazil including Rio de Janeiro, Belo Horizonte, Recife, Porto Alegre and São Paulo. It will also include social media components featuring the Travelocity Roaming Gnome.
About EMBRATUR
The mission of the Brazilian Tourism Board, EMBRATUR, is to promote Brazil in the international market as a destination for travelers. The Brazilian Federal Government and EMBRATUR have implemented the Aquarela Plan which calls for generating consumer awareness about Brazil and attracting more tourists. There are nine EMBRATUR offices globally including NY and LA (USA), Lisbon (Portugal), Paris (France), London (U.K.), Frankfurt (Germany), Madrid (Spain), Milan (Italy) and Tokyo (Japan). There is also a Bureau for Tourism for Latin America, based at the EMBRATUR office, in the city of Brasília. For more information, visit http://www.braziltour.com/network.
About Travelocity Global
Travelocity® is committed to being the traveler's champion -- before, during and after the trip –- and provides the most comprehensive and proactive guarantee in the industry (http://www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.