BURLINGTON, Mass.--(BUSINESS WIRE)--e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, today announced Joe Gagnon has joined the company as chief client officer (CCO) and executive vice president of Product Marketing.
In this newly developed role, Gagnon will utilize his 28 years of business and technology experience to lead the company’s global professional services and product marketing teams. He will also work to further integrate e-Dialog into other GSI Global Marketing Services companies, including Fetchback, ClearSaleing, M3 Mobile and MBS Insight, in order to provide an integrated and comprehensive set of interactive marketing solutions. This will help marketers drive customer acquisition, conversion and loyalty across multiple channels.
“Joe brings great success in driving multichannel marketing, business and technology strategies for large global enterprises and SaaS-based small companies. He has a passion for client-service excellence and building long-term client relationships,” commented John Rizzi, president and CEO of e-Dialog. “Joe’s energy and expertise will help us continue to push the envelope for more efficient service-delivery processes and innovative products that will further enable our clients to drive profitable customer relationships.”
Gagnon joins e-Dialog from Exit41, where as CEO he focused the company on successfully delivering SaaS-based consumer-facing online, social and mobile device ordering solutions for the restaurant industry. Prior to Exit41, Joe was vice president, global leader of IBM’s Business Consulting Retail Industry business leading overall strategy, direction and business operations. He joined IBM when it acquired strategy consulting firm Mainspring, where Joe served as SVP Consulting Operations delivering eStrategy service offerings. Prior to that role, Joe served as consulting partner at Ernst & Young LLP working with retailers to implement new and emerging technologies, including global eCommerce solutions, to drive business growth.
“It is great to be part of a company that thrives on providing unmatched service, strategy and technology solutions to help the digital marketer better connect their brand and product to the end consumer,” commented Joe Gagnon, CCO and EVP Product Marketing for e-Dialog. “I am a big proponent of driving the product strategy process as part of overall service delivery and I look forward to leading e-Dialog even more deeply in the emerging social media and multichannel solutions arena.”
Gagnon currently provides his expertise in growth strategies to emerging companies as an advisory board member of Syn-Apps, Concentric Securities, and Objective Logistics. A speaker and panelist at numerous industry conferences and events, such as keynoting the National Retail Federation annual conference, Gagnon’s thought leadership extends to broadcast media outlets and national business and trade publications. Gagnon will report directly to Rizzi.
About e-Dialog
Established in 1997, e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, mobile devices, social networks, e-commerce and at the point of sale. e-Dialog’s technology and services give marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly transform conversations into conversions and evolve customer relationships from the newly acquired to the highly engaged.
Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, and The TJX Companies. With offices in Boston, London, New York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit http://www.e-dialog.com.