MINNEAPOLIS--(BUSINESS WIRE)--Yoplait Kids yogurt is giving moms a new way to form good eating habits with a kid-friendly snack. Yoplait Kids has an excellent source of both calcium and vitamin D, a good source of protein and a taste kids love! It also contains 25% less sugar than the leading kids’ yogurt, and has no high fructose corn syrup, artificial colors, flavors or sweeteners.
“Moms are constantly struggling to find healthy snacks that kids will want to eat,” said Elizabeth Bowen, Associate Marketing Manager for Yoplait Kids. “Yoplait Kids yogurt will please moms with impressive nutritionals and delight kids with fantastic taste!”
Yoplait Kids has partnered with well-known mom-blogger, Christine Coppa, Mama's Boy blogger at parenting.com and author of Rattled! (Broadway Books, 2009), who has developed helpful snacking tips for moms with young children, including tips about healthy snack ideas, portable snacks, and how to make snack time fun. Coppa will support the program through traditional and social media efforts, and will also host a “Yoplait Kids Snack Chat” video series.
“As a busy mom, I know how hard it can be to work nourishing snacks into the hectic daily routine,” said Coppa. “I’m a fan of Yoplait Kids because my son loves the taste and I feel good about the nutritional value. What more could I ask for in a snack?”
Available now in four-cup packs for $2.00 in the refrigerator section of major grocery stores nationwide, Yoplait Kids comes in three flavors: Strawberry, Strawberry Banana and Vanilla. The new packaging features kids’ favorite characters like Dora the Explorer, Lightning McQueen from the hit movie “Cars” and the Disney Princesses. Visit http://yoplait.com, or join the conversation with Yoplait on Facebook, Yoplait on Twitter and the new “Kid Yoplait” brand community on CafeMom.com to keep up with the latest news from Yoplait.
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