IRVINE, Calif.--(BUSINESS WIRE)--WebVisible (www.WebVisible.com) and Husqvarna (www.Husqvarna.com) today announced an exclusive partnership for online search advertising that will increase the online visibility of the manufacturer and its dealer partners throughout the country – and drive sales for more than 5,000 Husqvarna dealers nationwide.
Husqvarna will make available WebVisible’s award-winning Geneva Technology Platform™ and associated services to participating dealers through its co-marketing program. For dealers, WebVisible will create online campaigns and place ads across networks and search engines such as Google, Yahoo! and Bing – helping local dealers reach millions of potential customers.
“Search engines are now the No. 1 resource for consumers looking for products, and this partnership will help participating dealers capture those new customers and increase sales,” said Mike Lewis, Husqvarna’s E-Business manager. “WebVisible has the best combination of technology and services to provide a low-effort, high-visibility online marketing channel for our dealers. And the company is committed to being a resource not only for us as a manufacturer, but also for every individual dealer who wants to participate in the program. We expect the use of online marketing by our dealers to increase by about 200 percent as a result of this new program.”
WebVisible’s platform is completely scalable for Husqvarna’s online marketing needs. In addition, WebVisible has dedicated an account management team to walk dealers through the sign-on process and the activation of dealer Landing Pages, to provide a thorough campaign analysis to ensure maximum performance against budget, and to remain available to dealers whenever they need assistance. Each participating dealer will receive online access to detailed reports about how their campaigns are doing, how many customers visited their sites, who called, how many printed a map, and more. Husqvarna will be able to see these results in aggregate across all participating dealers and ensure their brand standards are being met.
“The combination of strict brand controls and flexible local offers will help cultivate Husqvarna’s brand nationally and generate local business for individual dealers,” said Natalie Tarpinian, WebVisible’s vice president of national sales. “We’re essentially becoming an extension of their marketing department – it’s our job to make sure individual dealers get as much value as possible, and to ensure this type of marketing program functions efficiently for all parties. Any company with a broad distribution network can use WebVisible’s platform to enhance their own advertising reach and increase sales.”
WebVisible and Husqvarna are co-hosting webinars for dealers to give a technology demonstration, explain the value of WebVisible’s services, and instructions to get started. For details about the webinars, call 1-800-350-5861 or visit www.husqvarna.pro.
About Husqvarna
The Husqvarna Group is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. It is the European leader in consumer irrigation equipment under the Gardena brand. The Group is also one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. Net sales in 2009 were SEK 34 billion and the average number of employees was 15,000.
About WebVisible, Inc.
WebVisible has been the leading provider of local online marketing software and services since 2001. WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs, providing solutions through some of the world’s largest Interactive Yellow Page companies, directories and other media vendors. The company has served over 100,000 customers from 4,000 industries in 14 countries. The company also delivers solutions directly to small businesses throughout the United States. WebVisible is based in Irvine, California with offices in Los Angeles, Charlotte and Mumbai. For more information, visit www.webvisible.com, follow WebVisible, or call 949-255-9677.