PISCATAWAY, N.J.--(BUSINESS WIRE)--The Rutgers Center for Management Development (CMD) is offering two Mini MBA courses on Mobile Marketing starting in April. The Rutgers Mini MBA: Mobile Marketing program is the first such executive education course offered by one of the top universities in the USA.
Rutgers CMD will also be holding a Mobile Marketing Open House on Thursday, Feb. 17, 2011, featuring Christina “CK” Kerley, an industry expert who will discuss how mastering mobile marketing is vital to today's business success. For more information and to register, go to http://mobilemarketingcmd-openhouse.eventbrite.com.
“With 5 billion mobile devices in use worldwide and a proliferation of Web-enabled mobile platforms like smartphones and tablet computers – a global revolution has been ignited in anywhere, anytime, always-on media. There’s no doubt about it: mobile technology has arrived worldwide, and this remarkable new set of technologies is driving stunning revenue opportunities and a host of new success imperatives for today’s companies,” says Kerley.
“The Rutgers Mini-MBA: Mobile Marketing program’s groundbreaking 360-degree curriculum exposes participants to the full range of mobile tools, technologies, best practices, and industry regulations – enabling them to track ROI and optimize content for mobile environments,” adds Eric Greenberg, the Faculty Chair of the Mini-MBA: Mobile Marketing Program at CMD.
This Mini MBA certificate program is designed for executives or teams of professionals who work in marketing, advertising, public relations, branding, communications, strategy and sales. It is also tailored for individuals seeking to increase their value in the job market through increased mobile skills and sophistication.
The Rutgers Mini MBA: Mobile Marketing program features an innovative learning environment that delivers course content on a program-supplied Apple iPad and a program-supplied Apple iTouch. The cost of the Certificate Program is $4,995, which includes all instructional materials on a pre-loaded Apple iPad and iPod Touch as well as fees. The Rutgers Mini MBA Program may qualify for corporate tuition reimbursement.
An accelerated 1-week program will be held Monday through Friday, from 9:00 a.m. to 4:00 p.m., April 4-8, 2011. A 12-week program will be held one evening per week on Thursdays, from 6:00 to 9:00 p.m., starting on April 7 and ending on June 23, 2011.
Students registering for these programs before March 21, 2011, will receive a 50 percent discount to SES New York 2011. The SES Conference and Expo, which will be held at the Hilton New York March 21-25, 2001, is the leading search and social marketing event.
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.
For more information, contact Greenberg at 732-445-5639, or go online to Rutgers CMD at http://www.cmd.rutgers.edu/contact.html.
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