NEW YORK--(BUSINESS WIRE)--Food Network scored two first-place finishes in a semiannual survey of advertisers and agency representatives. The Advertiser Intelligence Reports (AIR) Wave 14, 2010, named Food Network No. 1 among cable networks in Sales Knowledge and in Customer Service.1 The AIR survey asks advertisers to rank media brands based on attributes such as responsiveness and understanding of advertiser needs and priorities.
“The dedicated professionals who comprise the Food Network ad sales and marketing teams collaborate closely with our advertising partners to understand their needs and create effective ways to exceed their expectations,” said Steve Gigliotti, president of national ad sales & marketing at Scripps Networks. “We work diligently to build strong relationships and we appreciate the confidence our advertising partners have in our ability to deliver for them.”
Every spring and fall, Advertiser Perceptions Inc., through AIR, surveys thousands of leading advertisers in the United States to gather their opinions and perceptions of the media brands that they are considering for advertising in the next six months. These advertiser opinions provide the basis for insight-metrics that are used to gauge media brand and company performance. Media brands that rank highest for each insight-metric and that possess a minimum required level of advertising consideration are selected as the highest rated media.
“Our release of the AIR Wave 14 Highest Rated Media brands will hopefully serve as an incentive for improvements across the media industry--- for media brands, media companies, and advertisers alike,” said Ken Pearl, chief executive officer of Advertiser Perceptions.
About Scripps Networks
Scripps Networks comprises lifestyle television brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and country music network Great American Country (GAC). Scripps is the dominant media and marketing company in the home, food and lifestyle categories. Scripps Networks is owned by Scripps Networks Interactive Inc. (NYSE:SNI), a leading developer of lifestyle-oriented content for television and the Internet.
If you are a member of the media, please log on to the Scripps Networks Online Media Center (http://newsroom.scrippsnetworks.com) for the latest brand news, useful photos and graphics, detailed programming information, contacts and current research.
About Advertiser Perceptions, Inc.
Advertiser Perceptions is the leader in providing the media industry with research-based advertiser insight and guidance necessary for strengthening media brands and increasing advertiser satisfaction, advertising sales, market share and competitive advantage. We specialize in determining, analyzing and communicating what advertisers think—their plans, opinions and motivations.
Our proprietary database of media decision makers is one of the largest in the world. The advertiser survey and questionnaire development process that we employ ensures optimal response. Singular focus and media industry expertise enables us to effectively analyze and accurately interpret the research that we conduct on behalf of our clients who represent many of the largest blue-chip media companies.
1 Source: Advertiser Intelligence Reports Wave 14, Fall 2010