BankAtlantic Teams with Intuit Financial Services to Launch “This Way to $25K” TurboTax for Online Banking Sweepstakes

FORT LAUDERDALE, Fla.--()--BankAtlantic, “Florida’s Most Convenient Bank”, today announced a special opportunity to try TurboTax for Online Banking for free and be automatically entered into a “This Way to $25K” sweepstakes to win a Grand prize of $25,000 or one of twenty-five prizes of $1,000 each.

“While preparing your taxes, take advantage of an opportunity to win big this tax season,” commented Jarett Levan, CEO of BankAtlantic.

Follow these simple steps:

1. Click on My TurboTax on your account page.

2. Start your taxes by February 13, 2011.

3. You will be automatically entered for your chance to win the $25,000 grand prize or one of twenty-five $1,000 prizes. That’s it!

Best of all, starting TurboTax within BankAtlantic’s Online Banking combines the ease of pre-populating certain bank account data into your tax return, with TurboTax step-by-step guidance to help you maximize your refund. Not an online banking customer? No problem, just click www.BankAtlantic.com to open an account.

“In this economic environment and tax season, every dollar counts. To get your largest potential refund, it is more important than ever to find, itemize, and maximize your tax deductions,” Levan added. “BankAtlantic is very pleased to help make tough times a little easier by offering Floridians an opportunity to potentially save money on professional service fees and expedite their tax refund.”

  • No purchase or financial disclosure necessary. Opening an account or making a purchase, payment, or financial disclosure of any kind will not increase your chances of winning.
  • Open to legal residents of the 50 United States (including D.C.) 18 years and older. For Official Rules, including odds, alternate method of entry, and prize descriptions, visit www.thiswayto25k.com/terms.pdf. Void where prohibited.

About BankAtlantic: BankAtlantic, Florida’s Most Convenient Bank, is one of the largest financial institutions headquartered in Florida. BankAtlantic was rated as having the “Highest in Customer Satisfaction in Florida for Retail Banking” based on the J.D. Power and Associates 2010 Retail Banking Satisfaction Study™. Via its broad network of community branches and conveniently located ATMs, BankAtlantic provides a full line of personal, small business and commercial banking products and services. BankAtlantic is open 7 days a week and offers extended weekday hours, Online Banking & Bill Pay, a 7-Day Customer Service Center, Change Exchange coin counters, as well as retail and business checking accounts. Member FDIC. For further information, please visit www.BankAtlantic.com.

BankAtlantic Bancorp (NYSE: BBX) is a bank holding company and the parent company of BankAtlantic. For further information, please visit www.BankAtlanticBancorp.com.

About Intuit Financial Services:

Intuit Financial Services (formerly Digital Insight) helps banks and credit unions grow by making it easier for consumers and businesses to manage their money. As a division of Intuit Inc, Intuit Financial Services’ portfolio of on-demand solutions and services are built on insights gained over three decades working with customers and creating innovative offerings that anticipate their needs.

Intuit, the Intuit logo, Intuit Financial Services, Digital Insight, and TurboTax, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.

The “This Way to $25K” (the “Sweepstakes”) runs to February 13, 2011. Sweepstakes is sponsored by Intuit Financial Services, and open to all eligible entries, including entries from customers of financial institutions other than BankAtlantic. Employees of Intuit Inc., Daily, any participating Financial Institution, ePrize, LLC, and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Void where prohibited. Sweepstakes winners will be selected on or about February 25, 2011. Participation constitutes entrant's full and unconditional agreement to these Official Rules and Sponsor's and Administrator's decisions, which are final and binding in all matters related to the Sweepstakes. For Official Rules, including odds, alternate method of entry, and prize descriptions, visit www.thiswayto25k.com/terms.pdf . Void where prohibited.

Except for historical information contained herein, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that involve substantial risks and uncertainties. Actual results could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. The Company cautions that the foregoing factors are not exclusive. Further, BankAtlantic received the highest numerical score among retail banks in Florida in the proprietary J.D. Power and Associates 2010 Retail Banking Satisfaction StudySM. Study based on 47,673 total responses measuring 9 providers in Florida and measures opinions of consumers with their primary banking provider. Proprietary study results are based on experiences and perceptions of consumers surveyed in January 2010. Your experiences may vary. Visit jdpower.com.

Contacts

BankAtlantic
Sharon Lyn, 954-940-6383
V.P. Media Relations
CorpComm@BankAtlanticBancorp.com
Fax: 954-940-5320
or
BankAtlantic Bancorp, Inc.:
Leo Hinkley, 954-940-5300
Investor and Media Relations Officer
InvestorRelations@BankAtlanticBancorp.com

Release Summary

BankAtlantic: try TurboTax for Online Banking for free and be automatically entered into a “This Way to $25K” sweepstakes to win a Grand prize of $25,000 or one of twenty-five prizes of $1,000 each.

Contacts

BankAtlantic
Sharon Lyn, 954-940-6383
V.P. Media Relations
CorpComm@BankAtlanticBancorp.com
Fax: 954-940-5320
or
BankAtlantic Bancorp, Inc.:
Leo Hinkley, 954-940-5300
Investor and Media Relations Officer
InvestorRelations@BankAtlanticBancorp.com