SEATTLE--(BUSINESS WIRE)--Marchex, Inc. (NASDAQ:MCHX) today announced that John Busby, Vice President of Advertising Platforms for Marchex Call Analytics, will speak at the first annual Conversational Commerce Conference (C3) on February 3, 2011.
A digital advertising veteran, Busby has been tapped to discuss the ways businesses of all sizes use call tracking and analytics to monitor and optimize their end-to-end advertising performance and drive more qualified inbound calls. Call tracking and analytics helps users draw correlations between offline, online, and mobile media channel performance. In turn, businesses gain actionable insights to efficiently optimize advertising spend across placements, channels and creative to increase return on investment.
“I’m thrilled to speak at the inaugural Conversational Commerce Conference,” Busby said. “I look forward to sharing real customer examples that highlight the power of call tracking and analytics to help businesses improve their advertising strategies, drive more qualified calls and improve the bottom line.”
Busby will speak at 1:30 p.m. at the Mezzanine Club in San Francisco. More information about the Conversational Commerce Conference (C3) can be found here.
John Busby is the Vice President of Advertising Platforms at Marchex, where he focuses on the development of next-generation call advertising platforms. John joined Marchex in 2003, and has held several senior roles in product management and product engineering. Prior to Marchex, Mr. Busby served in product and program management roles at InfoSpace, as well as at Go2Net in its consumer and wireless divisions.
About Marchex:
Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers wherever they may be – in mobile, offline and online channels, including on our own local and category websites.
Our performance-based call advertising products, the Marchex Pay-For-Call Exchange and Marchex Call Analytics, are reinventing how businesses acquire new customers through the phone. Our award-winning Small Business Marketing products empower local businesses to efficiently monitor their online presence, communicate with their customers, and acquire new ones. Every day, our products support tens of thousands of advertisers and partners, ranging from global enterprises to local businesses.
For more information about Marchex (NASDAQ:MCHX), please visit www.marchex.com.
Forward-Looking Statements:
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