liligo.com: On-Line Travel Searches - Summary of 2010 and trends for 2011

PARIS--()--Summary 2010

Despite 2010 being a rather terrible year for the tourism industry, airline companies continue to grow and travellers continue to adapt by tailoring their trips around natural and/or political events and conflicts.

Certain destinations have seen a significant rise in searches, like London–Paris (+44%). However, searches for London–New York City fell (-26%) by the end of 2010 but the Big Apple will never completely stop attracting travellers from the UK.

Airline tickets - the most searched routes

London–Paris
London–New York City
London–Bangkok
London–Madrid
London–Rome
London–Budapest
London–Dublin
London–Malaga
London–Barcelona
London–Glasgow

Hotel searches

By the end of 2010, it was easy to see that UK travellers love their “city breaks” when booking hotels: Madrid, +54% and hotels Rome, +24%, for example.

London
Paris
Rome
Barcelona
New York City
Manchester
Edinburgh
Leeds
Madrid
Amsterdam

Annual Airline company rankings

Due to rising airfares, low cost airlines are looking more and more attractive to Brits who are on the look out for cheap airline tickets.

1-Easyjet
2-Ryanair
3-British Airways
4-KLM Royal Dutch Airlines
5-Air France
6-Emirates
7-Lufthansa
8-Swiss
9-Flybe
10-Bmi British Midland

Trends for 2011

The beginning of the year is marked by a sharp increase in searches to destinations particularly serviced by low cost airlines (Nice +84%, Agadir +17%, Marrakech +9%). On the long-haul side of things, Thailand is attracting travellers again. With popularity, however, comes rising prices.

Most desirable destinations for the first half of 2011

1-London-Paris
2-London-Bangkok
3-London-Madrid
4-London-Oslo
5-London-New York City
6-London-Dublin
7-London-Rome
8-London-Dubai
9-London-Malaga
10-London-Johannesburg

About liligo.com:

liligo.com is the first travel search engine to integrate more than 250 sites and allow fast and easy access to all available travel solutions (cheap flights, cheap hotels…). Available in 10 European countries and attracting more than 2 million unique visitors per month, liligo.com is a production of Findworks Technologies, a start-up of 40 people.

In 2010:
1. liligo.com doubled its activity
2. SNCF Voyages became the majority shareholder
3. liligo.com lanched the advertising network liligo Travel Network (reaching 23 million unique “travel” visitors in Europe);
4. applications for iPhone (more than 200,000 downloads) and then iPad;
5. a new site that is simpler and faster, complimented by The Traveller's Blog.

Sources: searches observed on the search engine liligo.co.uk

Contacts

Julie Botta, +33(0)155289720
press-uk@liligo.com

Release Summary

Despite 2010 being a rather terrible year for the tourism industry, airline companies continue to grow and travellers continue to adapt by tailoring their trips around natural and/or political events

Contacts

Julie Botta, +33(0)155289720
press-uk@liligo.com