SAN FRANCISCO--(BUSINESS WIRE)--The Levi's® brand has awarded its global advertising account to Wieden + Kennedy, Portland. In addition to the Portland office, W+K’s Amsterdam, Shanghai, Tokyo, Sao Paulo offices will work on the Levi's® business.
OMD has won the global Levi’s® brand media business including planning, buying, online and offline, following a three month review.
"We are the original and definitive denim brand," said Robert Hanson, president of the global Levi’s® brand. "These partners demonstrate a deep understanding of the Levi's® brand and we’re confident they are the right team to help us galvanize consumers behind the innovative and pioneering spirit of our iconic global brand."
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit www.levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest branded apparel companies and the global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Denizen® and Signature by Levi Strauss & Co.™ brands. Its products are sold in more than 110 countries worldwide through a combination of online, wholesale channels, franchise stores and more than 470 company-owned and operated stores in 27 countries. For more information, go to http://levistrauss.com.