STAMFORD, Conn.--(BUSINESS WIRE)--DonQ Rum announced a new digital contest, Master of All Skills (MoAS) that challenges fans to complete a series of brain-busting quizzes across nine skill categories. Nine finalists will be rewarded with an amazing party and one Master will earn a once-in-a-lifetime trip to Puerto Rico to experience the art of rum-making first hand. The contest runs through March 21st.
MoAS partners are true masters in their fields: NOTCOT.com (Mixology); BuzzFeed.com (Humor); Foodspotting.com (Gastronomy); GOOD.com (Humanitarian); CoolHunting.com (Culture); Instructables.com (DIY); Pitchfork.com (Music); Gizmodo.com (Technology); OkCupid.com (Romance). Participants can start the MoAS challenge within each partner site- a strategic approach to integrate content and leverage each site’s audience. After submitting correct answers to the first quiz, players will be directed to http://donq.com/masterofallskills/ to create a profile and finish the remainder of the challenge.
“We know DonQ Rum fans are passionate about things like fine rum, fine cuisine, technology, and music, so we’ve partnered with the leading sites in different categories and pushed them to create quizzes that are truly challenging,” said Clay Parker Jones, strategy director at DonQ’s New York-based digital strategy firm, Undercurrent. “The experience appeals to the gamer in all of us- the feedback loops and sharing features are all designed to entice people to play.”
In the spirit of collaboration, each site also worked with DonQ to create its own unique blend of DonQ rum to celebrate the launch.
“We like working with brands that have a soul, an authenticity to them,” said Evan Orensten, Executive Editor of Cool Hunting. “DonQ has both, and also recognizes that connecting with consumers today requires more than just relying on your brand's heritage. You have to make the effort to create a compelling and innovative campaign that's worth their time to engage with.”
San Francisco-based digital agency Odopod, a key partner with Undercurrent and DonQ, designed and built the Master of All Skills digital platform.
If you think you’re the Master, take on the challenge at http://donq.com/masterofallskills/.
About Serrallés USA
DonQ is produced by Destilería Serrallés Inc., in Ponce, Puerto Rico and distributed by Serrallés USA, Stamford CT. Destilería Serrallés’ portfolio includes: DonQ Cristal, DonQ Gold, DonQ Añejo, DonQ Gran Añejo and DonQ Limón, DonQ Coco, DonQ Mojito, BlackBeard Spiced Rum and Palo Viejo. Its flagship brand, DonQ Cristal, is the #1 selling rum on the island, where more than 70% of the rum consumed in the U.S. is produced. Please visit us at www.donq.com and follow us on http://www.facebook.com/#!/DonQ and @donqrum.
Undercurrent is a digital strategy firm based in New York City that applies a digital worldview to the challenges and ambitions of complex organizations. Undercurrent creates strategic planning, ideation, measurement and advisement to brands around the globe. www.undercurrent.com