Rhône Valley Named “2010 Wine Region of the Year” by Wine Enthusiast Magazine

Leading Wine Lifestyle Publication Toasts France’s Rhône Valley at the Annual “Wine Star Awards” Ceremony in New York City

RHÔNE VALLEY, France--()--The Rhône Valley wine region, located in southeastern France and known for producing critically acclaimed wines that are “always right,” today announced that it has been recognized as the “2010 Wine Region of the Year” by the editors of Wine Enthusiast Magazine.

The editors at Wine Enthusiast implemented strict criteria into their selection process and reviewed wine regions from all over the world for this prestigious award. Ultimately, it was the dedication to quality, work and energy put forth by wine producers and negociants, the region’s promotional efforts and a series of excellent vintages that earned the Rhône Valley wine region the prominent win. The award will be officially presented this evening during the “Wine Star Awards” ceremony held at The New York Public Library. Rhône Valley is the first French region to be awarded this prestigious distinction in the history of the “Wine Star Awards.”

“The Rhône Valley wine region is dedicated to producing wines that are high-quality yet accessible; wines that are food-friendly and appeal to a variety of discerning palates,” said Christian Paly, president of Inter Rhône. “We pride ourselves in crafting one of the world’s most diverse collection of wines that are always right, no matter the occasion. To receive this distinguished award from such a well-respected wine authority is a tremendous honor for our region and for all of the valued partners who help us put Rhône Valley wines into the glasses of U.S. consumers each and every day.”

Rhône Valley is the second largest Appellation d’Origine Controlee (A.O.C) in France, and dates back more than 2,000 years. Located in South Eastern France, the Valley runs along the Rhône River, between Lyon and Avignon. With more than 6,000 vineyard owners, Rhône Valley produces almost 400 million bottles of wine a year. It is their passion and dedication that make Rhône Valley wines so characteristic, memorable and always right. Rhône Valley has experienced a growth in popularity around the world, with approximately 150 countries drinking Rhône Valley wines in 2009. Currently, the U.S. is the second largest export market for Rhône Valley Wines.

"The Rhône Valley provides something for everyone—from ready-to-drink wines to cellar collectibles—and although it is a traditional wine region, it stands out thanks to wines that fit contemporary tastes and modern marketing,” said Joe Czerwinski, senior editor and tasting director for Wine Enthusiast Magazine. “When we considered its recent string of top vintages and growing environmental stewardship, it emerged as a clear favorite choice as Wine Enthusiast's Region of the Year.”

About Rhone Valley

The Rhône Valley is the second largest Appellation d’Origine Contrôlée (A.O.C.) in France with more than 6,000 grape growers. Located along the Rhône River between Lyon and Avignon, the Rhône Valley wine region produces wines that are widely available in the U.S. and offer diversity, approachability and value. For more information, visit www.rhone-wines.com.

Contacts

Formula PR
Laura Herbert, 212-219-0321
herbert@formulapr.com
or
Inter Rhône
Oriane Beloud, 00 33 4 90 27 24 00
obeloud@inter-rhone.com

Release Summary

Wine Enthusiast Magazine today names France’s Rhône Valley as "2010 Wine Region of the Year" during awards ceremony in New York City.

Contacts

Formula PR
Laura Herbert, 212-219-0321
herbert@formulapr.com
or
Inter Rhône
Oriane Beloud, 00 33 4 90 27 24 00
obeloud@inter-rhone.com