DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/a3cb9c/kenya_tourism_repo) has announced the addition of the "Kenya Tourism Report Q1 2011" report to their offering.
Kenya Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Kenya's tourism industry.
The tourism industry in Kenya is completing its recovery from the twin blows of uncharacteristic political violence, followed almost immediately by the impact of the global financial crisis.
The industry began its recovery in 2009, with strong growth, albeit off a very low base and is now building towards visitor numbers and revenues that will surpass the previous record levels set in 2007. The largest number of visitors to Kenya come from other parts of Africa, and largely head for the Indian Ocean beach areas around Mombasa. This part of the tourist market is still to recover fully. Tourists from other parts of the world come from principally from Europe, and especially from the UK. The United States is the other significant market. There remains considerable potential for market growth by promoting Kenya in other parts of the world. The diversification away from reliance on the UK for a source of visitors has been a positive development in the country; Kenya Airways is inaugurating a new direct route from Rome as a step on this path.
Key Topics Covered:
- Executive Summary
- SWOT Analysis
- Kenya Tourism SWOT
- Kenya Political SWOT
- Kenya Economic SWOT
- Kenya Business Environment SWOT
- Industry Forecast Scenario
- Arrivals
- Tables
Companies Mentioned:
- Kenya Airways
- TPS East Africa
- Sarova Hotels
- Heritage Management
- Abercrombie & Kent
For more information visit http://www.researchandmarkets.com/research/a3cb9c/kenya_tourism_repo