Visit YouDontKnowOz.com and Enter to Win a Trip for Four to Australia

YouDontKnowOz.com and Celebrity Designer Host of HGTV’s “The Outdoor Room,” Jamie Durie, Launch National Australia Day Contest

NAPA, Calif.--()--YouDontKnowOz.com, the new go-to website designed to help debunk stereotypes about Australian culture and celebrity TV personality Jamie Durie are asking Americans to celebrate Australia Day party this January for the chance to win a trip for four to Australia for their very own Australian celebration.

The nationwide contest takes place Jan. 22 – 31, 2011 and is open to all legal residents of the United States (excluding California and Utah) who are 21 and older. First, people are encouraged to visit YouDontKnowOz.com to find out information on the history of Australia Day; video tips from Jamie Durie on hosting you own celebration, recipes, and notes on how to pair these great dishes with Australian wines. Then, to enter, simply take a picture of the celebration and upload it to YouDontKnowOz.com for a chance to win a trip for four to Australia where you’ll party in style with Jamie Durie.

  • What: Celebrate Australia Day “your way” for the chance to win a trip for four to Australia for your very own Australian adventure (valued at $18,000).
  • Who: YouDontKnowOz.com, the new go-to website designed to uncork the real Australia by educating Americans about Australian culture and wine, with celebrity TV personality and host of HGTV’s The Outdoor Room, Jamie Durie.
  • Why: To learn how to experience a truly authentic and fun Aussie-style celebration while learning more about the Australia’s unique culture and amazing food and wine.
  • How: Host an Australia Day party and simply upload a photo to YouDontKnowOz.com of how you brought your Australia Day to life and include a clever caption incorporating one or more of the following Australian wine brands: Penfolds, Wolf Blass, Rosemount, Lindemans, Greg Norman.
  • Who Should Participate: Legal residents of the 50 United States and the District of Columbia, (excluding California and Utah), who are at least 21 years old at the time of entry.
  • When: Enter to win Jan. 22 – 31, 2011. The winning photo will be selected on Feb. 17, 2011.
  • Where: www.YouDontKnowOz.com

Visit You Don’t Know Oz on Facebook and Twitter.

About Treasury Wine Estates

Managed as four regional businesses in Australia and New Zealand, The Americas, Europe, Middle East, Africa and Asia, Treasury Wine Estates is a unique international premium wine business with a leading international portfolio of new world wines.

Treasury Wine Estates comprises of five precious elements; the unique winemaking that comes from the world’s oldest soils, a viticulture that carefully guards its heritage, an unmatched selection of wines, a family of internationally renowned winemakers and a team of vintrepreneurs who take pride in having one foot planted in the vineyard and the other in the boardroom as they offer products to millions of wine lovers around the world.

Contacts

Treasury Wine Estates
Kate McClure
Kate.McClure@treasurywineestates.com
707.299.3282

Release Summary

Visit YouDontKnowOz.com and enter to win a trip for four to Australia. YouDontKnowOz.com and celebrity designer from HGTV’s “The Outdoor Room,” Jamie Durie, launch national Australia Day contest.

Contacts

Treasury Wine Estates
Kate McClure
Kate.McClure@treasurywineestates.com
707.299.3282