Atrenta CEO Dr. Ajoy Bose to Give Keynote Address at the 16th Asia and South Pacific Design Automation Conference

SAN JOSE, Calif.--()--Atrenta Inc.:

Who:
Dr. Ajoy Bose, Chairman, President & CEO, Atrenta Inc.

What: Keynote address: “Managing increasing complexity through higher-level of abstraction: What the past has taught us about the future”

Abstract: Time to market and design complexity challenges are well-known; we've all seen the statistics and predictions. A well-defined strategy to address these challenges seems less clear. Strategies to optimize the chip implementation flow, including approaches such as transistor-level optimization abound. While these techniques contribute to the solution, they all miss the primary force of design evolution. Over the past 30 years or so, it has been proven time and again that moving design abstraction to the next higher level is required if design technology is to advance. In this keynote presentation, a new EDA model will be presented, examples of past trends will be identified, and an assessment will be made on what these trends mean in the context of the current challenges before us. A snapshot of the future will be presented which will contain some non-intuitive predictions.

When: 9:00a.m. - 10:00a.m., Thursday, January 27, 2011

Where:
Small Auditorium, 5F
Pacifico Yokohama, Yokohama, Japan

http://www.aspdac.com/aspdac2011/keynote/

Atrenta and the Atrenta logo are registered trademarks of Atrenta Inc. All others are the property of their respective holders.

This press advisory contains forward-looking statements. Atrenta disclaims any obligation and does not undertake to update or revise the forward-looking statements in this press advisory.

Contacts

Corporate:
Atrenta
Charu Puri, Corporate Marketing
Tel: +1-408-493-3514
cpuri@atrenta.com
or
PR Agency:
Lee PR
Ed Lee (ed@leepr.com)
Liz Massingill (liz@leepr.com)
Tel: +1-650-363-0142

Release Summary

Atrenta CEO Dr. Ajoy Bose to Give Keynote Address at the 16th Asia and South Pacific Design Automation Conference

Contacts

Corporate:
Atrenta
Charu Puri, Corporate Marketing
Tel: +1-408-493-3514
cpuri@atrenta.com
or
PR Agency:
Lee PR
Ed Lee (ed@leepr.com)
Liz Massingill (liz@leepr.com)
Tel: +1-650-363-0142