BIRMINGHAM, England--(BUSINESS WIRE)--Mobile Fun, (www.mobilefun.co.uk) the leading online retailer of Everything Mobile, has reported strong Christmas trading figures with like-for-like orders up 28% and sales up 19% on 2009.
The company, with UK, German and French websites, received just under 100,000 (99,817) orders over the final quarter of 2010.
Mobile Fun’s European websites, MobileFun.de and MobileFun.fr, accounted for 15.9% of total orders while sales increased 253% on the same quarter in 2009.
The strong performance was supported by sales from Mobile Fun’s specialist websites GearZap.com, a dedicated online retailer for iPad, netbook and laptop accessories, and GamingZap.com which supplies high-end and pro-gaming accessories. The websites contributed 5.5% of total orders and sales were up 191% on the same quarter in 2009.
Anthony Cook, Founder and Chairman of Mobile Fun, comments: “The quarter’s record figures were delivered in spite of adverse weather conditions, which affected UK consumer confidence in online retailers during the run up to Christmas 2010. Management responded swiftly to the challenge through the use of tactical marketing activities to help combat the slow-down in sales. In addition, strong performance in October and November helped to offset the slight (2.2%) decline in UK orders in December 2010 compared to December 2009.”
“Our outlook for 2011 is positive: we’re excited about the prospect of new retail opportunities, including an eagerly anticipated new iPad model, higher specification smart phones and a host of new tablet devices. We are also on course to meet our European expansion plans and are in the process of adding new websites to our portfolio,” continues Cook.
About Mobile Fun
Mobile Fun is the UK’s leading Internet retailer for Everything Mobile – offering a market leading range of accessories for mobile phones and other mobile devices from its www.mobilefun.co.uk website. With a product range of over 7,000 globally-sourced mobile accessories and tens of thousands of mobile downloads available on its website, Mobile Fun has successfully established a market-leading position within the competitive mobile sector.
Mobile Fun has offices in the UK, Germany and France and delivers products to 21 European countries.
Mobile Fun was ranked as the UK’s 7th Fastest Growing Technology Based Company in the Sunday Times 2006 Microsoft Tech Track 100.