MIAMI--(BUSINESS WIRE)--Paris Hilton is launching a brand-new line of virtual items in Brazil, this time inside the popular social game Segredos do Mar (Secrets of the Sea). This is the second line of virtual items she’s launched so far in Brazil in partnership with Mentez, the largest social game publisher in that country. In October 2010, she launched a virtual clothing line inside the Brazilian social game Vida nas Passarelas (Fashion Life).
“Virtual items are really the next frontier for fashion designers like me,” Hilton said. “It’s a great way to introduce millions of social gamers to my brand.”
Segredos do Mar is one of the most popular social games in Brazil. It’s a virtual aquarium game run by Mentez, Brazil’s largest social gaming publisher. The game has 5 million players on Google-owned Orkut, the dominant social network in Brazil. Hilton approved a range of underwater items inspired by her brand, including a mermaid that looks like her.
“Brazilians love Paris Hilton,” said Mentez CEO Juan Franco. “Her first line of virtual items, on our fashion game Vida nas Passarelas, was an overwhelming success. We’re happy that we have the chance to work with her again on Segredos do Mar.”
Los Angeles-based Virtual Greats brokered the deal. The firm specializes in building virtual items for the world’s top celebrities and brands. Virtual Greats has global virtual item distribution rights with major brands like the NBA and Major League Soccer, and with celebrities like Paris Hilton, Snoop Dogg, Justin Timberlake, 50 Cent and more.
“Brazil is one of the fastest-growing Internet markets in the world, and our partners are eager to get in front of that audience,” said Virtual Greats CEO Dan Jansen. “The demographics tell the story—more than 50 million Brazilians log onto Orkut every single day. They’re hungry for compelling, branded virtual items. We see Orkut as a vast opportunity for branded virtual goods.”
Learn more online:
Mentez: www.mentez.com
Virtual Greats: www.virtualgreats.com
About Mentez LLC:
Mentez, LLC, headquartered in Miami, Florida, is the leading social gaming publisher in Latin America. Mentez owns 4 out of the 5 most popular games on Orkut, Brazil’s largest social network with 52 million users, and its portfolio consists of 40 games and applications across multiple social networks. With 22 million weekly active users, Mentez created its own monetization platform called Paymentez to facilitate users’ micropayments directly where the play. Mentez’s strategy consists of giving its high-quality games a management and support system so users are always receiving the best and latest developments. Mentez has operations and presence across Latin America, the United States, China, and the UK. Additional information regarding Mentez and Paymentez can be found at www.mentez.com and http://www.paymentez.com.br
About Virtual Greats LLC:
Virtual Greats connects celebrities and artists, intellectual property owners and brands with a new generation of fans, unlocking value through digital representations of real-world content in online communities. Virtual Greats' unique team of specialists is based in Los Angeles and San Francisco, helping partners develop new revenues from the complex relationship between content, technology, and virtual goods while reaching out and connecting with young audiences in social networks, casual gaming, virtual worlds and mobile applications. For more information, visit www.virtualgreats.com.
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