DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/c032cc/south_africa_brand) has announced the addition of the "South Africa Brand Report: Consumers of Throat and Sinus Remedies" report to their offering.
This comprehensive report examines the South African throat and sinus segment and looks at historical market sales over the past 5 years, sales forecasts until 2014, local consumer and market trends, competitor analysis of key brands, detailed consumer geo-demographic profiling, and consumer lifestyle and media consumption.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people with all surveys conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- What are the historical market sales and forecasts for the next 5 years?
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non users) of throat and sinus remedies? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
This report provides a comprehensive consumer profile of the entire throat and sinus remedy segment (minimum category sample is 6964 consumers), as well as a detailed segmentation by brand, namely:
- Cepacol
- Halls
- Medi-keel
- Sinumax
- Sinutab
- Strepsils
- Woods
It examines in detail the demographics, lifestyle, media consumption and cell phone and Internet usage of the throat and sinus remedies segment by brand, making it a vital reference report for anyone wanting to understand this segment of the market. Why purchase this market research reports?
- The report focuses on consumer-based intelligence the most valuable brand asset
- Provides a comprehensive analysis of the big picture with local consumer/market trends
- Historical sales (past 5 years) and sales forecasts until 2014
- Includes a detailed competitor analysis and brand positioning
- 81 page report with 100+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
Key Topics Covered:
- SA Population Demographic Overview
- Historical Sales and Forecasts
- Competitor Analysis and Throat and Sinus Market /Consumer Trends
- Profile of Throat and Sinus Remedy Users and Non-Users
- Market and Brand Trends
- Brand Profile and Brand Penetration (2009): Cepacol; Halls; Medi-keel; Sinumax; Sinutab; Strepsils; Woods
- Lifestyle (2009): Cepacol; Halls; Medi-keel; Sinumax; Sinutab; Strepsils; Woods
- Media (2009): Cepacol; Halls; Medi-keel; Sinumax; Sinutab; Strepsils; Woods
Companies Mentioned:
- Cepacol
- Halls
- Medi-keel A
- SinuMax
- Sinutab
- Strepsils
- Woods
- Bayer
- Pfizer
- Adcock Ingram
- Johnson & Johnson
- Reckitt Benckiser
For more information visit http://www.researchandmarkets.com/research/c032cc/south_africa_brand