SAN FRANCISCO--(BUSINESS WIRE)--EmSense Corporation, the global leader in quantitative neurometrics, today announced it has added to its Science Advisory Board four new luminaries for leveraging modern understanding of brain functioning, the physiology of emotion and decision economics -- the neuroscientific mechanisms for decision making.
EmSense welcomes to its Science Advisory Board (SAB) Michael Gazzaniga, PhD from the University of California, Santa Barbara; Read Montague, PhD from Virginia Tech and University College, London; John Polich, PhD from The Scripps Research Institute; and Thomas Ramsoy, PhD from the Copenhagen Business School.
- Dr. Michael Gazzaniga is considered to be the father of Cognitive Neuroscience, having published the seminal text, “Handbook of Cognitive Neuroscience,” and authored 20 books and hundreds of papers on neuroscience/psychology. He also is the Director, Sage Center for Study of Mind, the Founder of the Cognitive Neuroscience Society, President of the Cognitive Neuroscience Institute, former President of the American Psychological Society and co-founder of the Journal of Cognitive Neuroscience. Additionally, Dr. Gazzaniga is the former Dean of Faculty & Director at the Center for Cognitive Neuroscience, Dartmouth College.
- Dr. Read Montague is a leading expert on Neuro-Economics, Neuro-Imaging and Decision Modeling Tools. He is Director of the Computational Psychiatry Unit & Neuroimaging Lab at the Virginia Tech Carilion Research Institute, and Professor in the Wellcome Trust Centre for Neuroimaging at University College, London. His numerous publications include the seminal fMRI study of loyal Coke drinkers taking the Pepsi Challenge.
- Dr. John Polich is a highly respected pioneer in the field of Neurocognition and Event-Related Brain Potentials. He is in charge of the Cognitive Electrophysiology Lab at The Scripps Research Institute, where he focuses on neuroelectric studies of attention, memory and cognition. Dr. Polich is especially known for his expertise in P300 brain potential as a neuropsychological tool.
- Dr. Thomas Ramsoy is at the forefront of European Neuro-Economics. He heads Research at the Decision Neuroscience Research Group, Copenhagen Business School, and is Senior Researcher at Danish Research Centre for Magnetic Resonance, Hvidovre University Hospital, Copenhagen.
The advisors join the prestigious ranks of the EmSense Science Advisory Board, which includes:
- Antoine Bechara, PhD from the University of Southern California, renowned for his leading edge work on Neuroscience & Decision Making,
- Cynthia Breazeal, DSc with the MIT Media Lab, innovating in the area of Measurement & Representation of Emotion and Social Interaction,
- Albert Rizzo, PhD, a cutting edge behavioral researcher at the University of Southern California and Director, USC Institute for Creative Technologies VRPSYCH Lab, specializing in virtual reality and assessment of spatial abilities, attention, memory, and executive function,
- Bud Tribble, MD, PhD at Apple who, as both a neuroscientist and business leader, is expert at bridging neuroscience and technology for enhancing everyday life,
- Michael Zyda, DSc, Professor of Engineering Practice in the University of Southern California Department of Computer Science and Director of the USC GamePipe Laboratory for video game development.
Keith Winter, president and chief executive officer of EmSense said, “Bringing together these great scientific minds creates a power-house for interdisciplinary exploration of the neuroscience of consumer decision making. Collaborating with these luminaries of neuroscience will fuel initiatives for expanded product and service offerings employing our broad base of neurometrics, EmBand™ technology, and intellectual property.”
W. Bryan Smith PhD, VP Neuroscience Research of EmSense reflected on the potential that such a prominent and diverse Science Advisory Board provides for the world of marketing, stating, “This group of prominent scientists is well positioned to assist in our efforts to understand how our neuroscience data can be best translated into meaningful insights about consumer decision behavior.”
About EmSense
EmSense, the world leader in quantitative neurometrics, applies EEG and other bio-sensory measurements to understand consumers’ emotional and cognitive engagement with marketing stimuli, including advertising, packaging, media content, online marketing, and both the live store and virtual store shopping experiences. The company has successfully tested more than 100,000 respondents across 25 countries. EmSense works directly with marketers, and also partners with market research leaders including Dynamic Logic, Fifth Dimension, GfK North America, Millward Brown, Nurago, Perception Research Services, Red Dot Square and SymphonyIRI Group. The company has pioneered advancements in emotion tracking, cognitive neuroscience, analytics, eye tracking and market research, including its proprietary EmBand, the only wireless, scalable, non-gel, non-invasive EEG neuroscience technology. EmSense is headquartered in San Francisco. To learn more, visit http://www.emsense.com.