MIAMI--(BUSINESS WIRE)--Woof Gang Bakery & Grooming, a leading name in the U.S. pet service industry, today launched 40+ new treat options for pets. The treats, ranging from crunchy chips and jerky to bark-b-q-picks and functional chews, are part of nine distinct expanded product lines that emphasize variety and innovation in what they offer. With a focus on quality and natural ingredients, the new treats were developed in response to passionate customer feedback and demand, reinforcing Woof Gang’s position as the trusted source and best place for treats, as recognized by its customers.
“We believe that all pets deserve treats—and they should be natural, high quality, and delicious,” said Ricardo Azevedo, CEO of Woof Gang Bakery & Grooming. “From rigorous research and testing to truly taking our customers’ feedback and desires into account, we believe these new products live up to the expectations of pets and pet parents everywhere. The treat line expansion is part of a strategic growth plan to continue providing the best service and selection to our communities across the country.”
As its customers’ trusted source for treats, Woof Gang chose to enhance the treat experience for pets and pet parents, ensuring they would have access to hand-picked treats exclusive to Woof Gang locations. The strategic expansion of the proprietary treat portfolio includes All Natural Biscuits, Crunchy Chips, Crunchy Straws, Turkey Tendons, Jerky Line, Bark-B-Q-Picks, Natural Chews, Functional Treats, and Dental Chews. All 40+ products are made from all-natural ingredients that you can pronounce, free from artificial ingredients and preservatives, and tested by the official Woof Gang family pack of office dogs.
Woof Gang’s proprietary treat launch doesn’t stop there—its ongoing focus on strengthening relationships in the community and making a positive impact is also part of the launch celebrations. The brand partnered with the Pet Alliance, inviting shelter dogs to pick which one of their new Crunchy Chips is their favorite. Turns out dogs love all the new crunchy Chips, check out the video here. The brand will also give away Chicken Chip treats to every pet parent who adopts a dog from Pet Alliance Sanford for the rest of the year.
Meet the nine lines of proprietary Woof Gang treats:
-
Crunchy Chips – Crispy, Crunchy, oh so Yummy!
- Our fan-favorite Crunchy Chips are made with just one ingredient, naturally air-dried to perfection, delivering an irresistible taste and satisfying crunch. Available in four flavors—Chicken, Turkey, Bully, and Sweet Potato—these treats are a go-to choice for pups who love simple, natural ingredients.
-
Crunchy Straws – Crispy, Crunchy, oh so Yummy!
- A fun twist on our best-selling Chips! Available in Tuna, Chicken, and Sweet Potato, these straws provide a new, crunchy texture that complements our Chips line. Made with 100% naturally air-dried protein, free from preservatives or artificial ingredients, these treats meet the highest standards of quality. Perfect for dogs craving a variety of flavors and textures!
-
All Natural Biscuits
- Free from wheat, corn, soy, artificial ingredients, and preservatives, these biscuits are available in an array of 12+ flavors, like Pumpkin Little Bites, and offer savory or sweet options to satisfy any pet craving.
-
Turkey Tendons
- High in protein and sourced in the U.S., these treats offer a delicious and safe alternative to rawhide and come in four unique shapes and sizes: Full Tendon, Half Tendon, Turkey Rings, and Turkey Bones.
-
Jerky Line
- Containing no added salt, sugar, or cane molasses, these wholesome rewards are thoughtfully sourced and crafted and are available in MSC-certified Wild-Caught Salmon, USDA Organic Turkey, Chicken, and Beef.
-
Bark-B-Q-Picks
- These barbecue-flavored goodies are high-protein jerkies crafted using premium-sourced protein and no artificial additives. Each shape and flavor are sure to delight pup taste buds: Chicken flavor in a savory nugget, sizzling Pork flavor in a strip, and juicy Beef flavor in a patty.
-
Natural Chews
- These are handpicked customer favorites of existing natural chews, packaged up to go. Promoting bone and joint health, skin and coat well-being, and overall dental health, these bagged treats include Chicken Fillets, Bully Sticks, Chicken Feet, and Pig Ears.
-
Functional Treats
- Specially formulated to elevate well-being, these treats are tailored for pets of all sizes and make the holistic choice for enhanced digestive health, coat shine, and joint mobility with the Digestive, Skin & Coat, and Hip & Joint treat options.
-
Dental Chews
- Available in two sizes, these treats cater to big and small pups, both enriched with collagen and vitamin C to help maintain dental hygiene by cleaning teeth and freshening breath.
Woof Gang’s Proprietary Treat Product Philosophy:
At Woof Gang, we believe everyone deserves a treat—but we know that not all treats are created equally. That’s why our handpicked selection of dog chews and treats is so special, offering superior quality and taste. They’re crafted from ingredients you can trust—and pronounce—so that every bite is not just a treat, but a token of love and good health. As the ultimate destination for pet parents who expect only the best, Woof Gang is committed to the highest quality standards for every product. Your pets deserve nothing less.
As Woof Gang Bakery & Grooming continues to grow, it seeks entrepreneurs who share its passion for pets and community service. With over 85 million pet-owning households in the United States, a Woof Gang franchise offers a unique opportunity to succeed within a thriving, innovative business model. To learn more about becoming a franchisee and joining our pack, visit franchise.woofgangbakery.com.
At Woof Gang Bakery & Grooming, our commitment to pets' happiness, health, and well-being is unwavering. We believe in spreading love and joy to pet communities, one groom and treat at a time.
To learn more about Woof Gang Bakery & Grooming, visit www.woofgangbakery.com.
About Woof Gang Bakery & Grooming
Founded in 2007, Woof Gang Bakery & Grooming is the leading specialty retailer of exclusive gourmet treats, pet food, pet supplies, and professional pet grooming in North America, with more than 400 locations open or under development in the United States. Woof Gang Bakery & Grooming has been recognized as a top 10 retailer by Pet Business Media and one of the nation’s fastest-growing pet chains by Pet Insight magazine. The franchise also received the Retailer of the Year Franchise Award from Pet Product News and Best Overall Multi-Unit Retailer and Multiservice Excellence Award from Pet Business Media. In 2024, Woof Gang earned a placement in Entrepreneur’s 45th annual Franchise 500® Ranking for the second consecutive year. Additionally, in 2024, it secured a spot in the Franchise Times Top 400 for the third year in a row. Woof Gang is renowned for its exclusive line of gourmet treats and its mission to provide professional pet grooming and high-quality products that enhance the well-being, health, and happiness of beloved animal companions—and how they look!
