LONDON--(BUSINESS WIRE)--Godawan Artisanal Indian Single Malt, Diageo India’s (NSE:UNITDSPR) (BSE:UNITDSPR) most awarded Single Malt made its highly anticipated debut in the United Kingdom, with both Rich & Rounded and Fruit & Spice expressions that have wowed consumers across the world. The celebrated whisky will be available across London starting December. The milestone was celebrated with an exclusive dinner in Central London attended by an intimate group of global consumers, media and local partners. Godawan’s entry into the UK underscores its commitment to serving exceptional Indian craftsmanship and luxury single malts to a global audience.
Developed under the philosophy and program of The Good Craft Co. - DIAGEO India’s craft and innovation hub, Godawan is rooted in the ideals of mindful luxury. Each bottle of Godawan tells a story of conscious creation, preserving India’s cultural heritage as a brand that is ‘crafted for good’. The liquid uses locally sourced six-row barley and is distilled in Alwar, Rajasthan, at one of the highest-rated sustainable distilleries in the country. The purpose-driven brand is working towards the conservation of the Great Indian Bustard - a majestic bird that symbolizes Godawan’s legacy, heritage, and home, once widespread across India but is now labelled Critically Endangered by the IUCN Red List. With an underlying commitment to conservation, sustainability, and conscious consumption, Godawan is celebrating rarity through its approach to mindful luxury.
This global expansion comes at the heels of the flagging off the first batch of Godawan earlier this year in New Delhi, India in the presence of Mr. Rajesh Agrawal, Additional Secretary, Ministry of Commerce & Industry, Government of India, and Ms. Debra Crew, Chief Executive of Diageo Plc, Mr. Abhishek Dev, Chairman of APEDA, and Ms. Hina Nagarajan, MD & CEO, Diageo India.
Recognized with 70 prestigious awards across the world, the whisky embodies Indian craft exceptionalism in all forms. Godawan has also previously launched Godawan 100, winner of the ‘Taste Master of the Year’ at The Spirits Business World Whisky Masters 2024 and ‘Single Malt Whisky of the Year’ at the London Spirits Competition 2024, a limited edition with 100 bottles, an ode to the 100 surviving birds. To delight global travelers, a Duty Free edition was also launched, exclusively available at Dubai Duty Free airport.
Speaking on the expansion, Hina Nagarajan, Managing Director and CEO of DIAGEO India, said, "This is a momentous occasion for us as a company, and for Indian craft spirits. With its distinctive quality and exceptional craftsmanship, we’re excited to introduce this award-winning Indian single malt to the UK market. We have always said that it’s not just about luxury – but rather luxury with a purpose, which Godawan embodies in every facet. We are thrilled to be able to offer consumers in UK a taste of Indian excellence.”
Adding to this, Vikram Damodaran, Chief Innovation Officer of DIAGEO India, said, “Godawan is more than a single malt – it is exceptional in every form, a tribute to Indian artistry and heritage, and a rare spirit crafted with a unique purpose. The festive season is a perfect occasion for Whisky lovers and enthusiasts to spend time and explore the pinnacle of Indian craftsmanship by Diageo. This expansion is bringing a taste of that luxury and artistry to people across the world.”
Godawan is setting the stage for the next leg of luxury – one that is rooted in purpose and backed by authenticity.
TASTING NOTES:
01 Rich and Rounded
The whisky is matured in premium PX (Pedro Ximenez) Sherry Casks. These rare casks were selected to add an enhanced sherry sweetness to the liquid, while providing it with a rich, deep brown hue. Following this, a portion of the liquid is transferred to American Standard Barrels (bourbon barrels that were used to mature Godawan). The final result is a captivating aroma of sultanas and dried fruits, complemented by a syrupy smooth texture.
Nose: Sultanas and dried fruits
Size: 700ml
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02 Fruit and Spice
The whisky is matured in virgin oak casks, which release abundant vanilla and clove aromas into the liquid. This results in flavours of vanilla, sweet ginger, and coconut at the forefront. A portion of the liquid is transferred to American Standard Barrels (bourbon barrels that were used to mature Godawan). The whisky is finished in cherrywood casks, a unique departure from the conventional choice of wood for whisky maturation, selected to enhance the whisky’s sweet and sour taste profiles, impressive fruit aromas, and dark colour.
Nose: Fruity aromas
Size: 700ml
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Availability in the United Kingdom - London
Price – 65 GBP
Website - https://www.godawansinglemalt.com/
Instagram - https://www.instagram.com/godawansinglemalt/?img_index=1
About Diageo India
Diageo India is among India’s leading beverage alcohol (alcobev) companies with an outstanding portfolio of premium brands. A subsidiary of Diageo Plc., it is listed in India on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) as United Spirits Limited (USL).
Headquartered in Bengaluru, Diageo India has one of the largest manufacturing footprints in alcobev with 36 facilities across India. It manufactures, sells, and distributes Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India, bringing together global expertise and local pride to deliver innovative, world-class products and experiences to consumers. With a strong focus on driving a positive impact on society, Diageo India has been working on collective action to improve livelihoods, championing Grain to Glass sustainability, responsible consumption and nurturing the alcobev ecosystem, to contribute to India’s growth agenda.
For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.
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