Visit myaccount at Dow Worldwide

News Release

How to Create a Room That Changes with the Seasons

PHILADELPHIA--(BUSINESS WIRE)--If you’re a person with a penchant for seasonal decorating, why not fashion the interior of your home with change in mind? By planning ahead, you can make it easy to modify your surroundings to be seasonally- or even holiday-appropriate.

To accommodate changing décor, you should paint your walls a light neutral color, such as off-white, pale taupe, or a subtle grey, advises Debbie Zimmer, paint and color expert at the Paint Quality Institute. “To help guide your color selection, think of your wall color as a blank canvas against which to feature your seasonal items,” she says.

Once your wall color is in place, you can focus on other elements in the room that can be rotated in or out as the seasons dictate. Inexpensive area rugs are great in this regard even when placed on top of wall-to-wall carpeting, as are easy window treatments that can simply be thrown over decorative curtain rods.

Even a small area rug with red or gold in the pattern will warm up a room in the dead of winter; when spring arrives, replace it with a light green rug. You’ll be surprised how big a difference this one change will make.

“When it comes to interior decor, it’s always best to repeat key colors to create a cohesive color scheme,” says Zimmer. So, take your area rug to a fabric store and find a bolt of material that matches color-wise. Pay attention to the weight: Heavier fabrics work well in fall and winter, while sheers are best for spring and summer. You’ll quickly find your curtain material.

If you want to go further, consider purchasing inexpensive slipcovers in “warm” (deep red, orange, or gold) and “cool” (light blue or green) colors to use in colder and warmer months, respectively. A more economical way to achieve a similar result is to rotate warm- and cool-colored pillows or cushions at different times of the year.

Another easy way to render a room more seasonal is with accent pieces placed on the mantel, on shelving, or on other furnishings. One way to do this is to display items with seasonally-appropriate accent colors; or go all-in and display collections of seashells in the summer and pine cones in the winter. Of course, you can always set out fresh flowers or cuttings that bespeak the season.

In the interest of seasonal decorating, don’t forget that art can imitate life. To that end, you can hang representational paintings or illustrations to reprise the seasonal items you have on display. As an example, think about repeating the fresh flower cuttings in a room with botanical prints of the same plant.

“If you’re especially ambitious, you might even dare to do more with your paint color,” says Zimmer. “Not that you’d want to repaint an entire room with each new season, but you actually might be willing to repaint a small accent wall once or twice a year. Assuming that the wall is easy to access, you could complete the job in just a few hours – a small price to pay if you’re really seasonally-driven.”

Use these ideas as thought-starters and invest a little time contemplating your own décor. You’re bound to come up with many more great ways to visually usher in any new season!

To learn more about interior paint and home decorating, visit blog.paintquality.com or www.paintquality.com.

About the Paint Quality Institute (SM)

The Paint Quality Institute (SM) was formed by Rohm and Haas Company (now a wholly owned subsidiary of The Dow Chemical Company (“Dow”)) in 1989 to educate people on the advantages of using quality interior and exterior paints and coatings. The Paint Quality Institute's goal is to provide information on the virtues of quality paint as well as color trends and decorating with paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature. Please be sure to visit the Paint Quality Institute at www.paintquality.com.

About Dow

Dow (NYSE: Dow) combines the power of science and technology with the “Human Element” to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world’s most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow’s diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The Company’s more than 5,000 products are manufactured at 188 sites in 35 countries across the globe. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

Union Carbide Corporation is a chemicals and polymers company that has been a wholly owned subsidiary of The Dow Chemical Company since 2001.

Rohm and Haas Company is a premier specialty materials company and has been a wholly owned subsidiary of The Dow Chemical Company since 2009.

®TM Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

Contacts

The Paint Quality Institute(sm)
Dow Coating Materials
Deborah Zimmer
Office: 215-619-1683
Mobile: 215-962-5551
dzimmer@dow.com