Ben & Jerry’s Renames Iconic Flavor in Oregon
Free Scoops of Fan Favorite Flavor to Support GMO Labeling
--(BUSINESS WIRE)--Ben & Jerry’s:
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WHAT: |
Jerry Greenfield, co-founder of Ben & Jerry’s Ice Cream is coming to Oregon to urge Oregonians to pass a law which supports mandatory labeling of food with genetically engineered ingredients. Jerry will announce an honorary, renamed ice cream flavor in support of consumers’ right to know. To drive the message home, Greenfield and company will scoop free ice cream for fans in attendance. The flavor will be highlighted until November 4, Oregon’s Election Day at Ben & Jerry’s scoop shops in Oregon. | |||
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In addition to supporting mandatory GMO labeling and Measure 92, Ben & Jerry’s is in the final phase of transitioning to non-GMO ingredients. The company will complete the conversion to sourcing only non-GMO ingredients across its entire product portfolio without passing any costs on to consumers. Ben & Jerry’s actively campaigned in Vermont to become the first state to successfully pass a national GMO labeling bill. |
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WHEN: |
Thursday, October 9 at 2:30 pm; Free cones from 3:00 pm – 4:00 pm | |||
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WHERE: |
Ben & Jerry’s Hawthorne Scoop Shop | |||
| 1428 S.E. 36th Avenue | ||||
| Portland, OR 97214 | ||||
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MEDIA |
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OPPORTUNITY: |
* Photo opportunity with Ben & Jerry’ s cofounder Jerry Greenfield as he highlights how the ice cream company plans to raise awareness of GMO labeling in Oregon. | |||
| * Discussion around ongoing support of coalition |
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