Ben & Jerry’s® Dishes on Saturday Night Live Flavors
From Double True to a Double Scoop of SNL Flavors, Fans Cure their Snack Attack as Ben & Jerry’s Honors SNL’s 40 Years
BURLINGTON, Vt.--(BUSINESS WIRE)--It’s as if we’ve entered another “dreamworld of magic” to cure any summer snack attack. Ben & Jerry’s proudly unveils not one, but two Saturday Night Live sketch-Inspired flavors: Lazy Sunday and Gilly’s Catastrophic Crunch. These first two in a line of four SNL flavors were carefully crafted with specific SNL sketches as inspiration. Gilly’s Catastrophic Crunch is a combination of chocolate & sweet cream ice creams, with caramel clusters, fudge-covered almonds & a marshmallow swirl as frantic and mischievous as the flavor’s namesake. The Lazy Sunday sketch, which features a sincere love of cupcakes, was enough to lead Ben & Jerry’s Flavor Gurus to a vanilla cake batter ice cream base with chocolate and yellow cupcake pieces & a chocolate frosting swirl for the latest crazy concoction. “Our fans have a great sense of humor and we share their affinity for the comic genius of Saturday Night Live,” said Lisa Sholk, Ben & Jerry’s Marketing Manager. “We loved the challenge of creating ice cream personalities for those iconic sketches.”
“We loved the challenge of creating ice cream personalities for those iconic sketches.”
The flavors will be available exclusively at Ben & Jerry’s Scoop Shops across the U.S. and Canada. Following the crazy classroom antics of Gilly, and the chronic-loving Sunday afternoon themed flavors, the company plans to unveil two more SNL sketch-based flavors later this year to continue the year-long celebration of SNL’s 40th anniversary.
For more information about Ben & Jerry’s Scoop Shop Exclusive Flavors and to find the Scoop Shop nearest you, please visit www.benjerry.com.
About Ben & Jerry’s®
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.
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