LAS VEGAS--(BUSINESS WIRE)--GameLoop TV, a revolutionary 24-hour, 7-day-a-week free gaming channel, is set to transform video game discovery and accessibility with its innovative application of NEXTGEN TV technical capabilities. Launching next week at CES 2025 in Las Vegas on NEXTGEN TV channel 3.2, GameLoop TV will bring the engaging world of gaming directly to viewers’ living rooms with no additional hardware or subscriptions required. Demonstrations of GameLoop will be available at the CES exhibit of ATSC, the Broadcast Standards Association, in Central Hall 20340 during CES next Tuesday through Friday.
At the heart of GameLoop’s innovation is the channel’s exciting “Play Now” feature, which allows viewers to instantly play games showcased on the channel simply using their TV remote or mobile phone. The channel’s friendly and entertaining hosts demonstrate how to play each game and invite the audience to jump right in by choosing “Play Now” at any time. This seamless fusion of watching and playing fulfills the promise of interactive television while ushering in a new era of entertainment perfectly suited to today’s engaged viewers.
The company also announced distribution agreements with television leaders Sinclair Broadcast Group and Gray Media. “We are excited to be bringing this groundbreaking ‘Play Now’ innovation to TVs nationwide,” said Zane Vella, Chairman and Co-Founder of GameLoop TV, “and thrilled to be doing it with the innovative leaders at Sinclair and Gray.”
GameLoop TV’s lineup includes games from its premier partner, Play.Works, the world's leading provider of games on TV, known for bringing iconic titles like Wheel of Fortune, Pac-Man and Tetris to TV audiences worldwide. The channel will also introduce innovative new games, including Planet Crossword, the first collaborative crossword experience designed for television.
“GameLoop TV demonstrates the unmatched power of the NEXTGEN TV platform to seamlessly integrate streaming video and interactive gameplay in ways that were previously unimaginable on traditional broadcast television. This is a game-changer for broadcasters and viewers alike,” said Anne Schelle, managing director of the Pearl TV business group of TV station owners.
Visit GameLoop.TV to find out when GameLoop will launch in TV markets and to explore the next generation of gaming and entertainment.
About GameLoop: GameLoop TV bridges the gap between lean-back entertainment and video games and delivers a ground-breaking game discovery and play experience. GameLoop partners with forward-thinking game developers and publishers eager to reach broader audiences on the best screen in the house, and with advertisers eager to connect with GameLoop’s engaged audience. With two-thirds of Americans already engaging with video games, GameLoop TV aims to redefine how people discover, access, and play video games. Visit www.gameloop.tv to learn more.
