CALGARY, Alberta--(BUSINESS WIRE)--Understance, a solutions-oriented lingerie company, today announced the opening of its third retail location. Following the recent debut of its Toronto storefront, Understance has chosen Calgary’s historic and bustling Inglewood community (1020 9 Ave SE, Calgary, Alberta, T2G 0S7) as its next destination for growth.
“The opening of our Calgary store is an exciting milestone as we work towards our ambitious goal of establishing 30 retail locations across Canada and the United States over the next five years,” said Jiayi Lyu, Director of Understance. “Understance is thrilled to become part of Calgary’s vibrant retail landscape and we look forward to building meaningful connections with the local community.”
The new store spans 1,788 square feet and features a modern, thoughtfully designed interior that enhances the in-store shopping experience. Nestled within the AVLI Building, visitors will find convenient underground parking to complement the welcoming atmosphere of the Inglewood neighbourhood, renowned for its eclectic mix of retailers, unique cafés, and rich heritage.
To celebrate the Calgary grand opening, Understance is offering 30% off storewide from December 18 to December 26, available exclusively at the new location. This celebratory promotion provides shoppers a chance to explore Understance’s collections, which prioritize comfort, support, and style for all body types.
“Since our launch in 2021, we’ve focused on creating solutions for bra wearers who value comfort and function without compromising on design,” Lyu added. “In-person shopping is a crucial part of our mission because it allows us to provide personalized fitting services.”
At the Calgary store, shoppers may choose hands-on support from experienced bra fitters, or explore products independently. The expansion is a key step in Understance’s journey to bring high-quality, inclusively designed lingerie to more Canadians. The brand’s innovative approach to undergarments prioritizes comfort, fit, and durability, catering to a diverse range of customers.
About Understance
Understance is a Vancouver-based lingerie brand specializing in solution-oriented bras, underwear, and sleepwear that combine exceptional comfort with support. As the North American subsidiary of Shenzhen Huijie Group Co., Ltd.—a global leader in lingerie manufacturing with over 26 years of expertise—Understance is backed by industry-leading craftsmanship and innovation. Guided by a mission to help bra-wearers discover comfort, confidence, and their sense of self, Understance makes bras that work. For more information, visit understance.com.
