NEW YORK--(BUSINESS WIRE)--National multimedia sports platform OutKick delivered back-to-back months with double digit year over year growth in November 2024 with 7.7 million total desktop and mobile unique visitors, up 21% versus November 2023, 34 million total multiplatform views, up 39% versus the prior year, and 32 million total multiplatform minutes, up 38% versus November 2023, according to Comscore.
In commenting on the digital performance, Senior Vice President and Managing Editor Gary Schreier said, “OutKick continues to drive the conversation where sports, culture and politics intersect. The platform’s tenacity in taking on stories that others are afraid to cover but everyone is talking about has led to our tremendous growth and increased the demand for our content.”
On Facebook, X (formerly Twitter), and Instagram, OutKick saw over 2.1 million social actions in November of 2024, up 11% versus the prior month and 64% versus November 2023, and over 17.7 million total video views on Facebook, X, and YouTube, up 94% year over year, according to Shareablee.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com,BARSTOOLSPORTS.com, and NY Post Sports, October 2023 – November 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, Instagram, X YouTube, November 2024, Report Date: 12/17/2024.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
