TORONTO--(BUSINESS WIRE)--Cricket in Canada has reached new heights in 2024, driven by historic achievements from the Men’s National Team, unprecedented fan engagement, and a lineup of dynamic corporate partnerships supporting Cricket Canada’s growth.
“This was truly an unprecedented year for cricket in Canada,” said Rahul Srinivasan, CEO of Boundaries North, Cricket Canada’s trusted partner for driving commercial growth. “We saw fans and new sponsors rally around cricket and our National Teams like never before. This support helped propel Canadian cricket to new heights on the international stage and set the stage for a wonderful domestic celebration of the game. It’s been an incredible journey so far, and there is so much more to come for cricket in this country.”
Highlights of 2024
Men’s National Team Debuts in ICC T20 World Cup
Canada’s National Men’s Team made history in 2024 by playing in its first-ever ICC T20 World Cup, a major milestone for Canadian cricket on the global stage. Canada clinched a thrilling opening-round victory, showcasing skill, dedication, and teamwork that raised the profile of Canadian cricket and signaled the nation’s growing potential in world competitions.
Landmark New Sponsorships
Cricket Canada attracted an impressive array of dynamic new sponsorships from top brands, including Coca-Cola, TD Bank, A&W, Nissan, and No Frills. These partnerships have not only elevated the profile of Cricket Canada’s National Teams but have also enabled critical investments in grassroots programs, development, and the nationwide promotion of the sport. This new corporate support is helping to ensure a strong framework for cricket’s long-term growth and sustainability across Canada.
International Series on Home Soil
Canada hosted its first international series since 2015 with the debut of the No Frills T20 Cup at Maple Leaf Cricket Ground in King City, Ontario. Team Canada secured seven victories out of eight matches against Nepal and Oman across both ODI and T20 formats. Thousands of Canadian fans filled the stadium, creating an electrifying atmosphere that showcased the sport’s excitement and set a new standard for cricket events on home soil.
Record Fan Engagement: Uniting Cricket Enthusiasts Across Canada
Highlighted by record-breaking attendance at the No Frills T20 Cup, support for cricket in Canada reached unprecedented levels in 2024.
Cricket Canada reported record viewership for the ICC T20 World Cup with more than 75 Million global viewers watching Canadian matches. Cricket Canada’s social platforms achieved unprecedented growth with a 300+% increase in audience interaction, video views and overall engagement.
Outlook for 2025: Building on a Historic Year
Boundaries North and Cricket Canada are committed to building on the achievements of 2024 with an expanded international event schedule, increased community engagement, and continued support from corporate partners.
In 2025, both Canada’s Men's and Women's cricket teams will participate in significant international competitions. The Women’s National Team will compete in the ICC World Cup Americas Qualifier in Argentina, with the opportunity to secure ODI status and advance to the Global Qualifier. Meanwhile, the Men’s National Team will play pivotal ICC Cricket World Cup League 2 and T20 qualifying matches along with a highly anticipated ICC Cricket World Cup League 2 series on home soil this summer.
About Boundaries North
Boundaries North is dedicated to promoting and supporting the growth of cricket in Canada, aiming to make it a leading sport that unites communities and inspires the next generation of players and fans. Through innovative partnerships, events, and grassroots programs, Boundaries North is working to make cricket accessible and exciting for all Canadians.
