SEATTLE--(BUSINESS WIRE)--Bestselling author, business advisor, leadership keynote speaker and former Amazon executive John Rossman has announced the release of “The Pig, The Lipstick and the Three Pillars of Champions: Reclaiming Your Business Culture to Win.” Written as a business manifesto for 2025, the work is a no-holds-barred guide to help leaders reestablish the cultures of excellence required for success next year and beyond. It is currently free for download, in the spirit of the giving season.
“The Pig, The Lipstick and The Three Pillars of Champions” pinpoints the acceptance and endorsement of mediocrity as an existential challenge impacting our business culture at large. Identifying this threat as an enemy and a poison, and contextualizing it amidst ubiquitous bureaucratic environments that promote inoffensiveness over high standards, Rossman offers actionable guidance for leaders looking to reject merely adequate performance and strive for excellence.
“In 2024 alone, we saw once category-defining companies like Boeing, Starbucks, Intel and Nike sustain serious damage for reasons including their willingness to lower performance expectations, exemplifying a risk facing many organizations today,” said Rossman. “Cultures mired in complacency, lacking urgency and accountability, will not withstand mega forces of disruption that have the potential to rapidly reward winners and penalize losers.”
Rossman adds, “Beyond lost revenue and market share, settling for mediocrity represents something far more sinister: a betrayal of potential. Allowing the relentless pursuit of greatness to be suffocated results in the slow, silent death of a workplace’s spirit and ambition.”
To help leaders course-correct, the Rossman Business Manifesto includes a three-part playbook with sections on rebuilding cultural foundations, chasing perfection and taking Big Bets.
“The Pig, The Lipstick and The Three Pillars of Champions” draws on Rossman’s previous books: The Amazon Way, Think Like Amazon and Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. It is further informed by his years of advisory experience at Rossman Partners and Alvarez & Marsal; his experience as an early executive at Amazon, where he played a key role in launching the Amazon marketplace business; and his work as a senior technology advisor at the Gates Foundation and senior innovation advisor at T-Mobile.
For additional information on Rossman, visit www.rossmanpartners.com.
