SAN JOSE, Calif.--(BUSINESS WIRE)--The Hoffman Agency is proud to announce the continuation of its annual HBCU Scholarship, which is now in its third year. The scholarship is awarded to a student transferring from a California Community College to a Historically Black College or University (HBCU) to pursue a degree in communications or a related field.
“Most California Community College students don’t even realize there’s a profession called communications that brings together critical thinking, writing, and creativity,” said Lou Hoffman, CEO of The Hoffman Agency. “That’s what we’re after, tapping this incredible and diverse talent pool in the CCC system.”
The scholarship will cover tuition and fees for two years at an HBCU, enabling the recipient to focus fully on their academic and professional growth. The most recent recipient, a graduate of American River College in Sacramento, is currently attending Grambling State University in Louisiana, pursuing a communications degree.
“This program creates pathways for students of all backgrounds to excel in the communications industry,” said Dr. Helen Young, Assistant Project Director at the California Community College Chancellor’s Office, who worked closely with Hoffman to design the scholarship. “The Hoffman Agency's scholarship reflects our shared belief in the power of education to create change, not just in the lives of the recipient, but across the communications industry.”
To apply or locate additional information, click this link. The application closes March 14, 2025.
About The Hoffman Agency
The Hoffman Agency (www.hoffman.com) brings the best of both worlds to its clients — the high touch of a boutique, with the sophistication in services associated with the mega shops. While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling and what the firm calls storytelling techniques.
