NEW YORK--(BUSINESS WIRE)--The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable coverage to both women’s and men’s sports, announced that they are releasing a limited edition “Bet on Women” t-shirt collection as a continuation of their recent one million subscribers milestone.
In September, The GIST announced that the emerging sports media brand had reached the milestone of one million newsletter subscribers across all of its platforms. This announcement represents the rapidly growing community of GISTers that The GIST’s co-founders have worked tirelessly to create, a community that prides itself on being inclusive and empowering for all sports fans.
When The GIST was founded in 2017, the industry underestimated female athletes, journalists and fans, but today, The GIST and their 1 million + followers are proving the naysayers wrong. The “Bet on Women” collection was created to celebrate this triumph while honoring the power, strength and resilience of women, especially women in the sports industry, because The GIST believes in betting on women.
One of the t-shirts in the limited collection features designs from the Toronto-based Latina designer, Fiorella Granda, whose playful doodles, combined with the bold “Bet on Women” messaging, are a nod to the strength of women and showcase that women can truly do it all.
“The ‘Bet on Women’ collection was created to celebrate our amazing GISTers and women in sports, whether an athlete, a fan or member of the media, who make an impact on the sports industry each and every day,” said Ellen Hyslop, The GIST Co-Founder. “Together we can level the playing field in sports and continue betting on women as we work to make a difference.”
To celebrate the collection launch, The GIST offered an 18% discount on “Bet on Women” t-shirts that were purchased in the first 48-hours of the initial pre-order period to GISTers with the code “BETONWOMEN18” at checkout. The eighteen-percent discount was created with the intention of honoring and representing the 18% of sports journalists that are women.
For more information on the “Bet on Women” collection, opportunities or to partner with The GIST, please visit The GIST website.
About The GIST:
Founded in 2017, The GIST is a women-led, inclusive sports media brand that's leveling the playing field in sports. By providing engaging and accessible content through delivering top headlines in witty newsletters, and keeping sports fans informed and entertained via podcast and social media, The GIST is reshaping the sports industry and reinventing the dialogue around sports by providing equitable coverage to men’s and women’s sports. Dedicated to addressing the subjects and perspectives that have often been ignored, The GIST is rapidly growing an inclusive and empowering community for all sports fans. For more information on how The GIST is shaking up the sports industry, visit thegistsports.com or follow The GIST on TikTok (@thegistsports), Instagram (@thegistusa, @thegistca) and X/Twitter (@thegistusa, @thegistca).
