Add Destination: Sierra-at-Tahoe, California to Your Winter 24/25 Bucket List When More Good Times Come to Tahoe

Plus Ikon Base Pass Now Includes Taos Ski Valley

DENVER--()--Ikon Pass will offer six of California’s best mountain destinations when Sierra-at-Tahoe joins Ikon Pass for winter 24/25, unlocking even more Tahoe access for Ikon Pass holders. Score your Ikon Pass at its current low rates before prices go up, and start planning the good times at over 50 global Ikon Pass destinations.

New Destination

The closest mountain destination to Sacramento and the Bay Area, Sierra-at-Tahoe is located just 12 miles from South Lake Tahoe. Known for its welcoming vibe, sculpted learning terrain, and amphitheater-style terrain parks, and South Lake Tahoe’s only Halfpipe, Sierra-at-Tahoe averages 400+ inches of snowfall a year and is South Lake Tahoe’s go-to choice on a powder day.

“Sierra-at-Tahoe is proud to partner with Ikon Pass. As the only South Lake Tahoe resort on the Ikon Pass, we’re excited to give skiers and riders a new opportunity to visit our slice of heaven,” said John Rice, General Manager, Sierra-at-Tahoe. “Sierra has long been known for its always-friendly vibe and terrain variety. From wide open bowls, fresh fall lines, and the big mountain feel Huckleberry Canyon offers, to award-winning terrain parks that inspire progression and have helped create Olympic champions, the Ikon Pass community is sure to find everything that makes Sierra-at-Tahoe special."

For the 24/25 season, Ikon Pass holders will have access to seven days at Sierra-at-Tahoe with no blackout dates, and Ikon Base Pass holders will have access to five days, with select blackout dates. Sierra-at-Tahoe will also be available on the Ikon Session Pass.

“We are excited to expand Ikon Pass access in California by offering even more in the Tahoe area,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “Sierra-at-Tahoe is an ideal fit for the Ikon Pass community with its big snow and welcoming vibe. Now, Ikon Pass holders have access to both sides of Lake Tahoe with Sierra-at-Tahoe and Palisades Tahoe.”

Exclusive member benefits also include Friends & Family discounts, Ikon Pass Travel, a Protect Our Winters membership, and so much more. Up the power of the pass with Peak Perks, a collection of benefits and discounts exclusively tailored for Ikon Pass holders, from gear to innovative services.

New Access in New Mexico

Also new for winter 24/25, Taos Ski Valley in New Mexico will now be available on the Ikon Base Pass, offering five-day access with select blackouts.

For all Ikon Pass products and pricing, please visit https://www.ikonpass.com/en/shop-passes.

Ikon Pass by the Numbers
Destinations: 60 (includes heli benefit destination)
Continents: 5
Countries: 11
States: 17
Canadian Provinces: 4
European Countries: 5
Total Acres: 267,684
Trails: 7,399
Lifts: 1,643

About Ikon Pass

The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Sierra-at-Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort and Snow Valley in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Alyeska Resort in Alaska, Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Camelback Resort and Blue Mountain Resort in Pennsylvania, Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France, Dolomiti Superski in Italy, Grandvalira Resorts Andorra in Andorra, Kitzbühel in Austria, Zermatt and St. Moritz in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United and Lotte Arai Resort in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.

About Alterra Mountain Company

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.

Contacts

Amelie Bruzat
The Ashima Group
amelie@theashimagroup.com