NEW YORK--(BUSINESS WIRE)--National multimedia sports platform OutKick finished July 2024 with strong growth month over month with 25 million multiplatform views, up 8% versus June 2024, and 24 million multiplatform minutes, up 15% versus the prior month. The platform also saw 6% growth year over year in multiplatform views and 8.2 million total digital population unique visitors, according to Comscore.
On Facebook, X (formerly Twitter), and Instagram, OutKick saw 891k social actions and 11.2 million video views on Facebook, X, and YouTube, according to Shareablee.
This comes on the heels of Ricky Cobb, the personality behind @Super70sSports on X, launching his new daily show on OutKick.com last week, where he shapes America’s conversations via his humor and expansive knowledge of sports and culture. The show features interviews with celebrity guests as well as signature segments that showcase Cobb’s unique voice.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, February 2023 – February 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, X YouTube, February 2024, Report Date: 02/15/2024.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
