MIAMI--(BUSINESS WIRE)--Untold, a communications agency founded in 2014 by industry stalwart, Dario Straschnoy, is expanding into the U.S. market with the announcement of Camila Straschnoy as U.S. Partner and Senior Strategy Director.
Founded with the vision to create a more cohesive agency model by uniting and empowering top diverse and creative talent globally, the agency’s latest move signals a renewed focus on helping global brands authentically connect with the Hispanic consumer. "Our goal is to develop creative cultural strategies to help brands connect authentically with U.S.-based Hispanic communities, ensuring everyone feels seen by the brands they love," said Camila Straschnoy. Straschnoy has led major brands like C&A in Brazil to achieve regional impact by developing culturally resonant products and fostering strong brand-consumer connections. She has also previously led Bottega Veneta into a new LATAM market entry. Her strategies and workshops, grounded in consumer research and insights, have driven significant sales growth. This robust and proven way of working is her major point of difference.
"My focus for Untold U.S. is to leverage our diversity-led talent to identify the fastest-growing Hispanic sub-communities," said Camila Straschnoy.
Camila Straschnoy joins the company with a clear vision, as informed by her expert training and leadership at world-renowned TrendWatching and Istituto Marangoni. Her experience founding Mate House and Inquire Studio, two agencies that leverage trend research and strategic consulting to educate and serve brands and governments is a major addition to Untold as it expands into the U.S.
"The U.S. Hispanic market represents an unprecedented opportunity for brands to grow and connect authentically," said Dario Straschnoy, Founder of Untold. "Our strong track record in the LATAM region, and ecosystem of talent, combined with our deep understanding of cultural nuances, positions us uniquely to help companies tap into this powerful demographic."
Untold has a proven track record of creating cohesive, culturally resonant campaigns that drive commercial success and social impact. What started as Dario Straschnoy working out of a WeWork with 0 employees or customers in 2014 expanded across 7 countries into a 500+ person business. Untold has grown an impressive 28% since the turn of the year despite global economic uncertainty, adding 100+ jobs in 2024 alone.
Recent work includes collaborations with Netflix and Toyota across their latest LATAM campaigns. With just one post, Untold grossed over 4.7 million organic Instagram views in under a week for Puma while supporting the LOEWE x ON collaboration launch event in Brazil, which reached 7.7 million people.
This constant flow of global activity continues a long track record of innovative strategic and creative partnerships between Untold and its impressive roster of over 200+ clients which includes global giants such as AbInBev, Bayer, Colgate, CONMEBOL, Diageo, Havaianas, Johnson & Johnson, L'Oréal, Netflix, PepsiCo, Puma, Pfizer, Toyota, Visa, and Volvo.
For more information, visit: https://untold.site/en/
LinkedIn: https://www.linkedin.com/company/untold-possibilities/
Instagram: https://www.instagram.com/untold_possibilities/
About Untold
Untold is a best-in-class communications ecosystem powered by 500+ people across 7 countries in the LATAM region, servicing the world through diverse storytelling and next-gen technology. Founded by Dario Straschnoy, the communications ecosystem has driven impact for brands such as AbInBev, Bayer, Colgate, CONMEBOL, Diageo, Havaianas, Johnson & Johnson, L'Oréal, Netflix, PepsiCo, Puma, Pfizer, Toyota, Visa, and Volvo.
