ATLANTA--(BUSINESS WIRE)--GoDog®, the premier pet care provider for today’s pet parent, is redefining the pet care experience with its hospitality-focused approach to staff, services, and facilities. Founded in 2018 by Jess and Ben Eberdt, GoDog offers a comprehensive range of pet services, including dog boarding, daycare, training, grooming, and a membership-based dog park and bar. Premier services are facilitated by a seasoned staff in hospitality-forward properties. The brand now offers a successful franchising model, allowing entrepreneurs to invest in the estimated $24 billion pet services market.
“Dogs are now considered part of the family, and we all want the highest quality of care for our loved ones. The industry has not kept pace with meeting these higher consumer expectations. We believe dogs deserve better, and pet parents deserve high-quality care and the convenience of multiple services under one roof – an experience that simplifies their lives and instills confidence in where their dog spends time outside the home,” says Ben Eberdt, GoDog co-founder and CMO. “At GoDog, our approach is rooted in hospitality, guiding everything we do - from expert care to state-of-the-art campus design, ensuring a complete and exceptional experience for pets and their parents.”
Beyond Pet Care
The psychological benefits of socialization for dogs are well-documented. Dogs that engage in regular interactions, exercise, and play with other dogs tend to be happier and healthier. Increased interaction boosts their confidence and comfort around people and other pets. At GoDog, we go beyond meeting basic needs by providing services that offer significant psychological benefits for both pets and their owners, enhancing the overall well-being and happiness of our furry companions. Our holistic approach ensures that every dog enjoys a fulfilling, enriched life while giving pet parents peace of mind.
A Franchise with Legs
Like other franchise segments, the pet franchise industry will see both consolidation and closure. Taking advantage of market shifts, GoDog is well-positioned to offer a scalable, legacy business to engaged entrepreneurs and experienced multi-unit owners. The dog-centric concept is backed by Level 5 Capital Partners, a consumer growth equity firm, and features a dynamic team of franchise, real estate, and pet industry experts. This sophisticated backing provides confidence to long-term investors, family offices, and entrepreneurs looking to make an impact.
Joining GoDog’s co-founder, Ben Eberdt, is CEO Kristina Eastman. Eastman brings her deep retail and customer innovation pedigree to GoDog, informed by her career stops with Apple and early-stage retail startups, and most recently as President at Level 5 Capital Partners. Franchise owners can be confident that GoDog’s business model, operations, procedures, and design details were all created by a deeply experienced team.
“When you combine Ben's creativity and passion, with the level of detail, care, and precision of GoDog’s operations, informed by veterinary experts – you create something truly remarkable,” says Kristina Eastman, CEO of GoDog. “My role is to build upon Ben’s vision by enhancing franchise scalability and fueling innovation through technology and the customer experience. Our franchise owners are drawn to the stability of the GoDog business model, and the opportunity to make a positive impact in their communities and leave a lasting legacy for generations to come.”
GoDog currently has four locations in the southeast, with additional markets slated to open within the next 12 months. The company seeks franchise partners who share their passion for hospitality and serving dogs and pet parents in their community. For more franchising information, visit franchise.godoghq.com.
About GoDog®
GoDog, founded in 2018 by Jess and Ben Eberdt, is a premier name in pet hospitality, providing a range of high-quality and detail-oriented pet care services all within the convenience of their state-of-the-art campus. GoDog strives to be the ultimate dog-destination and community resource for the entire pet family by offering daycare, boarding, and grooming services as well as GoDog Dog Park Bar, its membership-based dog park and bar. Helmed by a team of experienced entrepreneurs, industry veterans, and passionate pet parents, GoDog has built a proven model showcasing how attention to detail and a heightened level of care can create a rewarding experience for pets, owners, employees and investors. To learn about becoming a GoDog franchisee, please visit franchise.godoghq.com.
