SEOUL, South Korea--(BUSINESS WIRE)--Marketing agency CNCOM CO. LTD (C&COM) partnered with Hanul Worldwide, a leading distributor of food and lifestyle goods in the Philippines, hosted the successful 'Hi Seoul K-Beauty & Food Product Showcase' at Sequoia Quezon City in Metro Manila.
Six Hi Seoul-certified companies, producers of high-quality cosmetics and food products, participated in the showcase, alongside five local distribution companies aiming to enter the Philippine market.
Korean companies included three food-related businesses—Hurum (pie products), UWELLDECO (soups), HeeStoryFood (sausages and convenience foods)—and three cosmetics companies—Banobagi (serums, creams, masks), Secret Key (whitening cream), and IconBX (body scrubs). The Philippine distribution companies included the comprehensive mart chains MEGA MART, Im Mart, and Giyummy Meats and Supermarket, which handle Korean food and general merchandise, and import and distribution companies for foreign cosmetics like Sing Himart and Lumisco.
Distribution companies in the Philippines directly used or sampled Korean companies' products at the event and discussed with Korean company representatives collaborations for importing products through virtual meetings. This innovative showcase allowed officials from both sides to directly experience high-quality products and meet numerous counterparts face-to-face, all without the need to physically travel to Korea or the Philippines.
"Our products are highly competitive in the domestic market," said, a Korean company representative at the showcase. "However, finding suitable entry points into Southeast Asia has been a constant challenge. This event, even with its virtual aspect, provided invaluable opportunities to connect with promising Philippine distributors and explore export potential."
C&COM plans to recruit more Korean and Philippine companies to create diverse export opportunities.
Kim Taekyun, CEO of C&COM, commented, "In the midst of the recent surge of interest in K-Beauty and K-Food in Southeast Asia, companies with excellent products often struggle to find distribution channels, missing out on market entry opportunities. This motivated us to plan the showcase." He added, "Moving forward, with Hanul Worldwide's extensive expertise in Philippine distribution as a key asset, we aim to become a leading force, opening doors for skilled Korean SMEs to enter the Philippine market."
C&COM has been developing designs and brands for 23 years, serving over 100 clients. It offers one-stop design development services to various businesses. It has been selected as a 'Hi Seoul Company' since 2017 and plans to boost the export of new fruit soju flavors targeting Filipino consumers developed through the Hi Seoul Friends support program.