W Energy Software Hires Sally Rouse as New Chief Operating Officer

Sally Rouse to Lead Operational Teams and Drive Growth for the Future of Energy

TULSA, Okla.--()--W Energy Software, a leading provider of cloud-based accounting and Enterprise Resource Planning (ERP) software supporting multiple energy commodities, today announced that Sally Rouse will join as Chief Operating Officer. With extensive operations experience in software and the energy value chain, Rouse will lead CX, Customer Success, Implementations, Support and Compliance teams in close partnership with our sales team to continue building an industry-leading SaaS ERP platform for the future of energy.

Sally has spent more than 20 years in IT, Commercial Software and Consulting focused on Operations and Customer Success. She most recently was the Vice President of Customer Success at Gilbarco Veeder-Root, Retail Solutions, a fuel dispenser manufacturer and technology platform with a customer base of more than $450mm in annual revenues. Prior to that, Sally held executive positions at Capco, Spark Energy and Aurea Software.

W Energy’s CEO, Rachel Collins, said of the announcement: "As we continue to focus on efficiency, scale, and growth, Sally’s extensive experience in driving execution and achieving results make her the perfect choice to lead our operational teams. I’m confident that, with her customer-centric leadership style, our customers will continue to view us as a strategic partner essential to their daily operations. We are thrilled to welcome Sally to the talented W Energy team.”

“I am very fortunate to have the opportunity to be a part of the W Energy Software team,” said Rouse. “I look forward to applying my skills and expertise in managing large services and customer success organizations to drive operational efficiencies through automation, to expand cross-functional synergies to support our growth and scale, and to continue delivering high-quality service to our customers.”

The announcement comes amidst rapid customer growth and strategic product expansion at W Energy, including the acquisition of Seven Lakes. The integration of Seven Lakes extended the company’s offerings into AI-optimized field operations, data gathering, and production accounting. Seven Lakes’ microservices architecture will transform W Energy’s offerings into a comprehensive, fully modularized, and integrated platform that is native to the cloud.

About W Energy Software

Headquartered in Tulsa, Oklahoma, W Energy Software offers the energy industry a unified ERP solution built for the cloud that is relied on by some of the largest and most distinguished brands in upstream and midstream companies to accelerate business performance, improve operational efficiency, and reduce costs. W Energy Software combines precision-built software in one extendable cloud-based workspace to deliver solutions that offer flexibility, affordability, and continuous delivery. With W Energy Software, energy companies stay lean and agile with the tools they need to adapt to market changes and meet evolving customer needs head-on, all while gaining the confidence that their business is future-proof with the latest technology. W Energy Software’s investors include True Wind Capital and M33 Growth. For more information, please visit www.wenergysoftware.com.