NEW YORK--(BUSINESS WIRE)--Dog is Human, launched in April 2022 as the world’s first human-grade pet health company, announced today that it has closed a $1.2M pre-seed round.
The funding includes a list of executives, entrepreneurs, and investors in the CPG space led by beverage tycoon Ben Weiss, who sold his business Bai Brands to Dr. Pepper Snapple for $1.7 billion. Other participating investors include Lemon Perfect’s founder and CEO Yanni Hufnagel, consumer investor Ngan Capital, the founder of Lafayette Square Damien Dwin, and GoParrot Founder Yaniv Nissim, who sold his company to Block Inc.
Lead investor Ben Weiss says: “I invested in DiH because I believe it is a disruptive idea, founded by a pair of entrepreneurs that might just have enough audacity to execute against it and create the next iconic brand in the pet industry.”
Founded by UChicago graduates Timothy Chen and Kathan Mally, Dog is Human launched with a pre-existing cult following on Instagram and has experienced rapid growth since going live. The brand’s first product is a human-grade multivitamin soft chew for dogs. The DM-01 Daily Multivitamin was formulated by a team of board-certified veterinarians and includes 12 key nutrients to provide foundational health support beyond the diet.
Dog is Human has quickly become the industry innovator by making cleaner, better pet health products by combining human-grade ingredients with veterinary research. The company expects to see continued exponential growth through its “direct-to-community” marketing channel and will further accelerate its positive momentum by scaling R&D and their team.
“We’re reimagining pet health by elevating the standard of care. The category has virtually been undisrupted with large companies making chews filled with cheap fillers, feed-grade ingredients, and artificial flavoring,” Co-Founder Tim Chen said. “We’re on a mission to make health more than human.”
About Dog is Human
Headquartered in New York, New York, Dog is Human is a human-grade pet health company that specializes in clean, effective, vet-formulated dog health innovations. In collaboration with a team of board-certified veterinarians, the company focuses on raising the standards of pet health by combining the highest quality human-grade ingredients with scientific research. To learn more visit https://dogishuman.com/ and follow them on Instagram.
