SAN DIEGO--(BUSINESS WIRE)--Data discovery company, Zeeto, continues its upward trajectory with the recent completion of a strategic financing round lead by Haas Portman. The investment leverages the joint family office’s strong internal assets and deep relationships to help scale Zeeto’s monetization platform.
Unlike traditional ad networks that use context to decide which ads to display, Zeeto first asks users questions to discover high value data about them and then uses those data points to target ads. Zeeto’s monetization is easy to implement, fully native and performs exponentially better than traditional ads due to the added data.
“We see Zeeto as a way to help solve one of the largest problems that the publishing industry faces today, which is not being able to effectively monetize their traffic. Publishers compete against companies like Google and Facebook for advertising dollars but without having the targeting capabilities that advertisers demand. We believe Zeeto’s platform addresses that challenge in a very elegant and easy to implement way,” said Grant Haas, Managing Partner of Haas Portman/GM Haas. “We believe that Zeeto is the next wave of innovation for the publishing world and will add an entirely new revenue stream to many existing companies. We look forward to a long and successful partnership.”
“We are thrilled to be working with Haas Portman,” said Zeeto CEO, Stephan Goss. “Their deep relationship network in the publishing space will be invaluable as we are scaling over the next 6 months and give us direct access to major publishers, accelerating the speed at which we can deploy our platform and capture the market leader position.”
The Haas family brings a wealth of experience to the publishing, advertising, and broadcasting space with decades worth of innovative contributions to the industry. Haas Publishing’s indelible mark is a product of owning over 50 publications, and notably founding The Apartment Guide and Distributech.
Together, Zeeto and Haas Portman look to leverage each other's rich industry backgrounds and bring innovative advancements to the world of online advertising. For further inquiries please contact Brian Jones at brian@vizabiliti.com.
About Haas Portman
Haas Portman is a joint family office that leverages their strong internal assets and deep relationships, to invest and provide value to primarily, but not limited to, earlier stage companies.
About Zeeto
Zeeto’s mission is to enable publishers, entrepreneurs and content providers to drive the next wave of online innovation by monetizing their traffic more efficiently. Unlike traditional ad networks, we don’t guess, we don’t scrape or infer data. Instead, we simply ask users questions and use the answers to target ads. This allows for optimal CPM’s, driving incremental revenue for our publishers that they can re-invest in their business.
