Drift Unveils New Sales Platform Built to Help Customers Buy

Leader in conversational marketing launches Drift for Sales; features one-click meetings, personal profiles for each sales rep, and email designed to start more conversations.

BOSTON--()--Drift, the world’s leading conversational marketing and sales platform, today announced the launch of Drift for Sales, a new platform that makes it easy for sales reps to start conversations, schedule meetings, and build relationships with potential customers. Available for free worldwide starting today, Drift for Sales gives sales reps all of the tools they need to provide an amazing buying experience, all on one platform.

“Drift for Sales delivers on our vision for the future of selling,” said Drift CEO David Cancel. “The best sales reps today are helpful and personal. They make the buying experience enjoyable. And they act more like tour guides than pushy sales reps. Those things have fundamentally changed the sales process, yet most of the tools out there were built for the old way of selling and rely on cold calls and email blasts. On top of that, sales reps are forced to use a handful of different products that don’t talk to each other and create a frustrating customer experience. With Drift for Sales, you get meetings, chat, a profile, easy scheduling, and sales email — all with one login, one account, and one place to do all of your selling.”

Drift for Sales: The Toolkit for Conversational Selling

With the explosion of real-time messaging, and the rise of the on-demand economy, potential customers have come to expect a new type of sales experience — one where their voices are heard and where conversations happen on their terms. As a result, the best sales reps today are focused on being helpful and personal. Drift for Sales provides a toolkit for this conversational way of selling and allows each sales rep to create an amazing buying experience for potential customers. Drift for Sales includes:

Drift Profiles. A Drift Profile gives every sales rep a personalized homepage with a unique URL where they can have conversations and schedule meetings. Fully customizable, Drift Profiles allow customers to put a face to the name of a sales rep and show some personality in the sales process. They also come with a unique URL that can be customized for each sales rep.

Drift Meetings. Drift Meetings makes scheduling as simple as it should be. Sharing availability is as easy as one click right from an email after connecting Drift to Google Calendar or Office 365, and meetings can be rescheduled in seconds without having to talk to a person or trading emails back and forth to find a time that works.

Drift Sequences. Drift Sequences is the first email product built to help customers buy and is designed to help sales reps start more conversations. With Drift Sequences, sales reps won’t have to worry about missing an opportunity to have a conversation with a great prospect: if someone doesn’t respond to an email but visits the company’s website, they will be greeted with a personalized message from the sales rep that sent the email and can start a conversation in real-time. In addition, if the sales rep isn’t available in real-time, Drift’s chatbot can jump into the conversation and take care of scheduling a meeting for later. Drift Sequences also pushes sales reps to provide the best customer experience possible: Drift will automatically un-enroll recipients that already have a meeting booked with a sales rep, anyone that responded to an email from marketing, or anyone that had a recent conversation on the company’s website. Drift Sequences also helps sales reps manage unsubscribes and opt outs by using Natural Language Processing to automatically remove people from getting future emails based on their replies.

Drift for Sales is available worldwide starting today and is free for every sales rep to start. To get your free Drift Profile and learn more about Drift for Sales, visit https://www.drift.com/sales/.

About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is world’s first and only conversational marketing and sales platform. Over 50,000 businesses use Drift today to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. Based in Boston, Massachusetts, Drift is a venture-backed company founded by serial marketing technology entrepreneurs David Cancel and Elias Torres. Learn more at drift.com.

Contacts

Drift
Dave Gerhardt
VP of Marketing
dg@drift.com

Release Summary

Leader in conversational marketing launches Drift for Sales; features one-click meetings, personal profiles for each sales rep, email sequences.

Contacts

Drift
Dave Gerhardt
VP of Marketing
dg@drift.com