Braun Wants Women to Fall in Love with a Different Valentine This Year

Braun’s Silk-expert IPL devices are the perfect addition to a ‘Girls Night In’ self-pampering celebration

Venus Silk-expert 3 powered by Braun: For permanent visible hair removal (Photo: Business Wire)

NEW YORK--()--Forget the long-stem roses this Valentine’s Day! Braun’s collection of at-home permanent hair reduction devices is the ultimate way to show yourself some love and celebrate with your girlfriends. The season of love has historically been about being with your significant other, but Braun wants to show women that it’s just as important and fun to celebrate yourself and your best girls. After all, our girlfriends can be our true soul mates in many ways – so what better way to enjoy each other’s company and practice some self-love than with a pampering at-home spa night?

Braun’s portfolio of at-home permanent hair reduction devices allows you and your girlfriends to bring the spa home with you! It’s never been easier to achieve permanent hair reduction and skin that glows, all in the comfort and convenience of your own home. The Braun Silk-expert IPL treatment is tailored and bespoke to you – every flash is optimized for your specific skin tone to deliver safe, effective results. Braun’s unique SensoAdapt™ technology constantly reads the skin to adapt the light intensity for safe, efficient treatment without the need for complex skin matching charts. It’s the hair removal specialist that sits in your hands, so while your clay mask is drying and the movie credits are rolling, each of you can achieve long-lasting smooth skin with ease and convenience.

Sometimes all it takes is a night with your girls to help boost your confidence and feel your best! As a brand that’s all about taking your beauty routine into your own hands, Braun thinks that there’s no better time to celebrate your female friendships,” explains Alessandra Dolfini, Global Braun Marketing Director. “The Braun Silk-expert IPL collection delivers the smoothest, glowing skin to allow you to feel your best on your own terms, no spa appointment needed. We like to think of Braun as your beauty BFF – we’re always there when you need us.”

Modern life means being constantly on the go; whether it’s with work, social or family commitments, we can find ourselves moving from moment to moment without any ‘me’ time. This Valentine’s Day, take a moment to indulge in some self-pampering and celebrate with your girls. Let Braun’s Silk-expert IPL collection provide a memorable night in with your girlfriends – and beautiful, long-lasting smooth skin.

Venus Silk-expert 3 powered by Braun: For permanent visible hair removal

The Venus Silk-expert 3 powered by Braun expands the brand’s IPL portfolio to better meet your hair removal needs. This more accessibly-priced device is perfect for first-time users of IPL, offering a Gentle mode which users can apply to more sensitive areas such as the underarms and bikini, delivering precise results and long-lasting smooth skin. Built with the same easy-to-use and ergonomic design as the original Venus Silk-expert 5, but this time with a playful purple trim. After just twelve weekly treatments, you’ll begin to see visibly reduced hair growth.

  • Available at select online and in-store retailers for $299.99 MSRP

Venus Silk-Expert 5 powered by Braun: Making permanent hair removal easy

Venus Silk-Expert 5 powered by Braun gives you the permanent results you’ve always wanted. SensoAdapt technology reads your unique skin tone to adjust to the perfect degree of light intensity without the guesswork required by other devices. Venus Silk-expert 5 powered by Braun is FDA-approved for use on face and body so you can maximize your beauty routine. After just four weekly treatments, you’ll begin to see visibly reduced hair growth from head to toe.

  • Available at select online and in-store retailers for $399.99

For further information or images, please contact: malmeida@hellommc.com

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution. Please visit www.braun.com for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contacts

For Procter & Gamble
Monica Almeida, malmeida@hellommc.com

Release Summary

Braun’s Silk-expert IPL devices are the perfect addition to a ‘Girls Night In’ self-pampering celebration

Contacts

For Procter & Gamble
Monica Almeida, malmeida@hellommc.com