SEATTLE--(BUSINESS WIRE)--The City of Seattle, in partnership with PEMCO Insurance and Cambridge Mobile Telematics (CMT), announces the launch of the “Seattle’s Safest Driver” competition.
The competition is part of Seattle’s Vision Zero efforts to end traffic deaths and serious injuries on city streets by 2030. The Seattle’s Safest Driver competition is open to residents who travel into Seattle from the four-county area (King, Pierce, Snohomish, and Kitsap). Participants will compete for $15,000 in prizes by downloading the app and practicing safe driving. The competition starts today and runs through January 14, 2018.
During the Seattle’s Safest Driver competition, participants can challenge friends, see how they rank in their community, and win prizes for a variety of categories on a biweekly basis. For example, people will be rewarded for being the most improved driver and the least distracted driver. The person crowned “Seattle’s Safest Driver” will win a grand prize of $2,000!
While Seattle is one of the safest cities in the country, more than 10,000 crashes each year result in an average of 20 lives lost and more than 150 serious injuries. Speeding and distracted driving are among the top contributing factors of fatal crashes, and Seattle has seen a nearly 200 percent increase in distracted driving over the past few years.
Data shows that attentive drivers can help save lives. But, distractions abound: according to PEMCO Insurance’s NW Poll, nearly half of Washington state drivers admitted to using their cellphones while driving in 2016.
Scott Kubly, Seattle Department of Transportation Director
“There’s
no cure-all for road safety. Reaching our Vision Zero goal is going to
take time and a variety of tactics. The Seattle’s Safest Driver app is a
great way to actually shift behavior behind the wheel, helping make
Seattle’s streets even safer.”
The City is teaming up with PEMCO Insurance to incentivize and reward better driving behavior, and to encourage participation in the competition.
Derek Wing, PEMCO Insurance
“PEMCO is proud to sponsor
Seattle’s Safest Driver. As a Northwest company based in Seattle, we’re
committed to people in our community and their overall safety.
Encouraging safe driving behaviors is a perfect fit for who we are and
what we’re passionate about.”
The contest is modeled after a successful effort in Boston, which saw dramatic reductions in phone use and speeding among 1,100 competitors whose phone distraction dropped by 47 percent and their speeding dropped by almost 35 percent. The app, developed by CMT, provides feedback to drivers on five metrics for each trip they take: rapid acceleration, harsh braking, sharp turns, speeding, and phone distraction. Once a trip is completed, the driver receives an alert with their score for that trip, feedback on the different factors, and helpful tips to improve in the future.
Hari Balakrishnan, Cambridge Mobile Telematics founder
"We
are delighted to power Seattle’s Safest Driver Competition with a
smartphone telematics app based on our DriveWell program. The app
provides accurate feedback on driving quality and motivates drivers to
become better with social leaderboards, driving tips, and prizes. With
this initiative, drivers in Seattle will become more aware of their
distracted driving and excessive speeding, and reduce various risky
behaviors within only a few days.”
Are you Seattle’s Safest Driver? Download the app, enter the
competition, or learn more at:
www.seattle.gov/safestdriver.
To learn more about Vision Zero, visit www.seattle.gov/visionzero.
#VisionZero
#SEASafestDriver
About Vision Zero
Vision
Zero is Seattle's plan to end traffic deaths and serious injuries on
city streets by 2030. While Seattle is one of the safest cities in the
country, we still see more than 10,000 crashes a year, resulting in an
average of 20 people losing their lives and over 150 people seriously
injured. These are our friends, neighbors, and family members. Traffic
collisions aren't accidents - they're preventable through smarter street
design, targeted enforcement, and thoughtful public engagement.
Together, we can make Seattle's streets safer for everyone.
About PEMCO Insurance
PEMCO
Insurance is a true Northwest company providing auto, home, and boat
insurance to our neighbors since 1949. People are the heart of our
business. They can depend on us to anticipate and support their changing
needs. For more information, visit www.pemco.com.
About Cambridge Mobile Telematics
Cambridge
Mobile Telematics (CMT) makes roads and drivers safer around the
world. Headquartered in Cambridge, Massachusetts, and founded in 2010 by
two MIT professors and experienced entrepreneurs, CMT pioneered
smartphone-based telematics and behavioral analytics, including new
approaches to usage and behavior-based insurance. CMT’s award-winning
DriveWell program is now used in numerous successful safe-driving apps
and programs in many countries around the globe, with a proven record of
changing driver behavior: an average reduction of 35 percent in phone
distraction, 20 percent in hard braking, and 20 percent in at-risk
speeding, all within less than 30 days of drivers using the app. For
more information, please visit cmtelematics.com and follow @cmtelematics
on Twitter.
