Join Mario and Nintendo for the Launch of Super Mario Odyssey, One of the Biggest Video Games of the Year

Experience a Massive Celebration in Rockefeller Center

--()--Nintendo:

   

WHAT:

Mario has traded warp pipes for a decked-out trailer as his transportation of choice. Before Mario explores the many wild and wonderful Kingdoms of the Super Mario Odyssey game when it launches exclusively for the Nintendo Switch system on Oct. 27, he is taking off on a cross-country tour to explore some wild and wonderful locations in our world. Mario is traveling to several locations across the country to hang out with fans, show off his cool new Mario-themed trailer and let everyone play his new game before it launches.

 

And now the time is here! With Super Mario Odyssey launching on Oct. 27, the first 200 people in line to purchase the game at the Nintendo NY store are invited to join Mario for an epic launch party in Rockefeller Center the night of Oct. 26. You will have a chance to take photos with the Mario costumed character complete with a Cappy cap, play Super Mario Odyssey and check out the powered-up trailer, with a giant inflatable Cappy. Cappy is Mario’s new companion in Super Mario Odyssey who gives Mario new moves that redefine the Super Mario gameplay.

 

In addition to Mario, the must-see event will feature some other surprises and special guests. This includes the multi-talented breakout star and singer, fresh off of Broadway’s Hamilton and current competitor on Dancing with the Stars, Jordan Fisher, as well as celebrity chef Justin Warner. The talented chef will also be on site to create cereal treats inspired by Super Mario Odyssey and Nintendo’s recent partnership with Post Consumer Brands.

 

At midnight, fans lined up will be among the first to get their hands on Super Mario Odyssey in Nintendo NY.

 

WHO:

Mario, Nintendo fans, families, celebrity star Jordan Fisher and celebrity chef Justin Warner
 

WHEN:

Oct. 26
7-9 p.m. (Rockefeller Plaza)*
9-midnight (Nintendo NY)
 

WHERE:

Rockefeller Plaza
45 Rockefeller Plaza
New York, NY 10111
 
Nintendo NY
10 Rockefeller Plaza
New York, NY 10020
 
*For the first 200 people in line to purchase the game at midnight.
 

VISUALS:

  • A colorful trailer covered in items and images inspired by Super Mario Odyssey, including a large inflatable Cappy character.
  • The Mario costumed character, wearing Cappy for the first time, meeting and taking photos with fans.
  • Celebrity Jordan Fisher interacting with fans.
  • Celebrity chef Justin Warner creating cereal treats inspired by Super Mario Odyssey.
  • Families and Nintendo fans playing Super Mario Odyssey on the new hit Nintendo Switch system.
  • Fans lined up to among the first people in the country to purchase Super Mario Odyssey.
  • A Nintendo-filled night full of fun, surprises and special guests.

Contacts

Golin
Eddie Garcia
213-335-5536 (office)
egarcia@golin.com

Contacts

Golin
Eddie Garcia
213-335-5536 (office)
egarcia@golin.com